ImpactWatch

A couple of months ago we ran a demo of our ImpactWatch™ product that analyzed media coverage around the 2006 Senate race in Connecticut. Today we’re launching another demo that looks at coverage on major gaming websites of the launches of the Playstation 3 and Nintendo Wii gaming consoles. By signing up, you’ll get access for 5 days to a fully functional version of our ImpactWatch system that covers this topic.Please sign up now to get access to the Playstation 3 vs. Nintendo Wii demo. For more information, visit ImpactWatch.com. Check back later in the week when we’ll release our first report analyzing coverage.

For the uninitiated, here’s our one sentence summary of what ImpactWatch is.

ImpactWatch™ is a web-based media management platform used by public relations and corporate communications professionals to continuously observe, track, gather and analyze high-volume media coverage of any brand, product, issue, event, or industry.

We launched a new look and feel for our ImpactWatch™ product a couple of months back. We are in the midst of rolling this out to our clients now. One cool feature we’ve added the last few months is a “Dashboard” version of the ImpactWatch homepage.

ImpactWatch users can now choose whether they want a “News” or “Dashboard” view of their ImpactWatch data from their homepage. We decided to add this feature in recognition of the different ways people use the system. Some folks login multiple times a day to read articles about their company. Others login less frequently and are looking more of an overview of what’s going on instead of to read the days news.

You can see screenshots of both views below (click the image for a bigger version). Both of these versions of the homepage are customized based on the clients needs.

News View

Dashboard View

You can learn more about ImpactWatch here and sign up for a demo here.