ImpactWatch

As mentioned previously, we are currently running a demonstration of our ImpactWatch™ media monitoring platform that tracks mainstream media coverage of the Connecticut Senate Race. As part of the demonstration, we have used ImpactWatch™ to create a report on media coverage of the race during the month of September. This is the first in a series of reports we will release in the days leading up to the election.

Following are some of the reports key findings:

• Iraq was the subject of 20% of all stories written about this race, making it the most popular frequently mentioned topic.
• Overall, coverage of Ned Lamont was slightly more favorable than the coverage of Senator Joe Lieberman.
• However, Senator Lieberman’s coverage became more favorable as September went on due to the release of positive poll numbers at the end of the month. During this same period, Mr. Lamont’s coverage became more negative.
• Connecticut media had a larger proportion of positive articles written about Mr. Lamont and negative articles written about Sen. Lieberman than the national media.

The following graphs demonstrate some of the trends in coverage.

Subject Breakdown

Lamont vs. Lieberman Avg Favorability

You can view the full report here.

If you are interested in learning more about ImpactWatch™, please sign up now for our free access to our demo on the CT Senate Race.

This entry was posted on Thursday, October 19th, 2006 at 4:52 pm and is filed under Demo, ImpactWatch, Mainstream Media, Measurement, Politics, Studies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.