ImpactWatch Blog

ReadWriteWeb has the scoop on Tweeterboard, a new website that allows folks to track the influence of Twitter users. The site includes a leaderboard of the top 100 Twitter users and allows you to view the usage patterns of individual users. These profiles show you how often the user updates, assigns them reputation ranking and provides stats on how often they interact with other users. Below is a screenshot showing the profile of blogger Jeremiah Owyang.

Owyang is bullish on the new tool, writing:

I’ve been watching the various twitter ranking, measuring, mashups appear, and most have little utility (other than some of the search tools). I’m pleased to finally run into Tweeterboard, which has metrics (see my profile), rankings, a ‘newsfeed’ of content, and it starts to tie relationships together of different users.

Currently, Tweeterboard is tracking the Twitter usage of around 2,000 people, so it is not comprehensive by any stretch. I like Tweeterboard, and think it will provide some good anecdotal data, much like the Technorati rankings do for blogging. But I’m much more interested in tools that analyze the content of the messages people send than on rankings of the users. There are a few search engines that query Twitter, but the tool sets available for tracking brands and issues on Twitter are still embryonic. Potentially something for us to build into ImpactWatch….

Here are some tools you can use to search Twitter posts:

• Terraminds
• Twitter Search
• Tweet Scan
• GoogleTwitter Search

A few years back, The Bivings Group launched our official company-wide blog The Bivings Report. Looked at simplistic, The Bivings Group has two main business lines: web development and media monitoring and measurement through our ImpactWatch product. Over the years, The Bivings Report has gained a bit of a following by focusing in on looking at overall web industry trends. We wrote about ImpactWatch occasionally, but never as much as we wanted to or should have because we felt it was a little off topic given the goals of The Bivings Report.

So we’ve decided to launch a blog devoted to ImpactWatch specifically, and media monitoring and measurement trends more generally. With this new blog, we aim to:

• Communicate with our existing customers about ongoing improvements we are making to ImpactWatch
• Provide a look behind the scenes at our development process and solicit feedback on our bigger development ideas
• Share our take on media monitoring industry trends

Anyway, welcome and thanks for visiting. If interested, please subscribe to our RSS feed here.

Note we’ve copied over relevant posts from The Bivings Report, which is why we have an archive of posts already in place.

Through my work on ImpactWatch, I spend a lot of time analyzing data. I’m also a pretty big sports fan. Unless you live under a rock, you probably heard that the Mitchell Report on steroids and baseball was released yesterday. Given that, I thought it would be interesting to use ToCloud.com to create a tag cloud showing the words mentioned most often in the report. Here is a quick screen capture of the cloud showing which keywords were mentioned most often.

Here are links to the full tag clouds I created that look at the 300 top keywords:

• Tag cloud ordered by most mentions
• Tag Cloud in alphabetical order

Upon looking at this initially, the thing that jumped out is that the Players Association and the Commissioner’s Office are mentioned in the report roughly the same number of times. I think this demonstrates how careful Mitchell one in not trying to place too much blame on either party. Anything jump out at you?