Our newest demo has been running for several weeks now, and it’s time to see if we’ve found any interesting trends. As a reminder, this demo concerns different sources of renewable energy, including solar power, wind power, etc. We use the powerful ImpactWatch platform to track all of these as well as specific key messages and top political figures.
As you can see (click on the thumbnail for a larger image), while most of the sources of new energy remained consistent throughout the tracking period, wind power’s coverage increased dramatically in the last week. Most of this coverage is due to a deal that Wal-Mart made with Duke Energy. They are investing in a wind energy farm in Texas that will generate enough power to light 15 percent of its Texas operations.
This is a major story in the wind power market because Wal-Mart is one of the biggest companies in the nation. Its support of this sustainable form of energy is a big step in more large companies adopting ‘green’ strategies.
To get a deeper look into the ImpactWatch platform, sign up for a free demo by clicking on this link.
