Author and Publisher Metrics Using ImpactWatch Ranking
March 4th, 2008Posted by: Chuck Fitzpatrick Posted in Blogs
Corporate communications and PR professionals often find it useful to track what specific authors and publications are writing. Since ImpactWatch is a permanent archive of your business’ article information, it becomes the perfect tool to research these metrics.
From the main ImpactWatch dashboard, if you click on the Ranking menu you’ll be presented with a breakdown of “Leaders” and “Movers” for Publications. The Filters section allows you to change the date range you’d like to analyze, the default is the Last 7 days. ImpactWatch will use this date range and determine the Leaders. Leaders are publications which have published the most stories about you during that time frame. The little arrows indicate whether they are rising or falling in rank. ImpactWatch will also determine the Movers. Movers are publications which have published more articles about you during the specified date range compared the the same length of time just previous to it. The percentage shows how much more, or less, a publication is writing about you.
Similarly you can use the Choose menu to see the same metrics for Authors.
Once you have a feel for which publications and authors are writing the most about you, you’ll probably want to drill down and find out what’s being written. Just click on the publication and a detailed view page will pop up. You’ll see 2 graphs. The first being a Bias Breakdown graph displaying the percentage of positive, negative, and neutral articles written by that publication. The second is a Share of Voice graph which will show your Share of Voice versus your competitors in that publication. (In the case of our demo it’s just showing a share of voice of “topics” as we aren’t tracking any competitors.)
Clicking on an Author’s name will bring up a page listing all articles by that author. Or ImpactWatch can be set up to display a graphical breakdown just like the individual publication page.
