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	<title>Comments on: Click-Through Rates are Just Bumps on the Head</title>
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		<title>By: Catherine Booth</title>
		<link>http://www.impactwatch.com/2008/click-through-rates-are-just-bumps-on-the-head/comment-page-1/#comment-4873</link>
		<dc:creator>Catherine Booth</dc:creator>
		<pubDate>Thu, 13 Nov 2008 03:39:58 +0000</pubDate>
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		<title>By: &#8216;Natural Born Clickers&#8217; - the end of CTR as the industry standard? &#171; WebMarketR.co.uk</title>
		<link>http://www.impactwatch.com/2008/click-through-rates-are-just-bumps-on-the-head/comment-page-1/#comment-659</link>
		<dc:creator>&#8216;Natural Born Clickers&#8217; - the end of CTR as the industry standard? &#171; WebMarketR.co.uk</dc:creator>
		<pubDate>Mon, 14 Jul 2008 17:06:19 +0000</pubDate>
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		<description>[...] can better demonstrate the effects of banner advertising for branding campaigns online (see also Impact Blog). As While CTRs may still offer a useful measure of sucess for some direct response campaigns, [...]</description>
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