Comments on: Dell’s Conversations, Communities and Communications Team

By: Compania Wireless « În rând cu lumea

Compania Wireless « În rând cu lumea — Tue, 09 Dec 2008 09:24:33 +0000

[...] Edit : Cei de la Dell au departament de “Communities & Conversations” … unii văd direcţia, alţii învaţă din [...]

By: Chuck

Chuck — Tue, 20 May 2008 21:17:15 +0000

I did see the Red Cross Case study John. I think what they are doing is fantastic and we are actually doing a very similar study for one of our clients while working on ways to automate the awareness using ImpactWatch.

By: John Cass

John Cass — Wed, 07 May 2008 14:59:00 +0000

Thanks for highlighting the discussion between Richard and myself. Your point about customer focus is a good one. I find it interesting in light of the discussion about influencer marketing. Although I am sure every company needs to think about the important influential bloggers, Dell’s focus on customers put them at the center of their social media efforts. The strategy is obvious when you think about it, but it also gives the rest of the industry a model. Did you also see the case study on the Red Cross at New Comm Forum? Independently, the Red Cross is following the same model.

By: Amie Paxton

Amie Paxton — Wed, 07 May 2008 02:30:05 +0000

Thank you for highlighting our efforts and our work, we appreciate the write up as we’ve been working hard to reach our customers and actively listen. As mentioned, if Dell can tackle these conversations and lead social media efforts then we‘ve proven this can be done. I would encourage other organizations to join the conversation and listen as Dell has.

Best,
Amie Paxton
Dell Community Manager
twitter: APaxtonatDell