The Corporate Weblog Manifesto: Final Part
This week we conclude our look at The Corporate Weblog Manifesto by Robert Scoble. There are six final tips contained within this section.
Tip #16 - Never hide information.
It’s the Internet; people can find out quickly if you are hiding information. We live in a world where creditability is questioned constantly; try to make sure that you are not the one being questioned. Someone will find out. It’s a guarantee.
Tip #17 - If you have information that might get you in a lawsuit, see a lawyer before posting, but do it fast.
It’s always best to stay out of legal issues, but if you wait too long, you’re going to be in trouble anyway. Other weblogs will find loopholes and post before you can offer your counterargument.
Tip #18 - Link to your competitors and say nice things about them.
Think of yourself as part of an industry. If the industry as a whole is doing well, the individual stores in the industry will also do well. Consumers remember who was friendly and gave them valuable information. They may not buy a specific product from you, but you can bet that you made a return costumer out of them!
Tip #19 - BOGU or ‘Bend Over and Grease Up’
Normally this refers to keeping the big-wigs happy, by doing anything you possibly can…but Scoble recommends doing this for everyone. Why? You never know who is going to be able to ‘scratch your back’ in the future. Today’s intern is tomorrow’s CEO.
Tip #20 - Be the authority on your product/company.
There is absolutely no excuse for not knowing more about what you are selling than everyone else. Why are you selling it if you don’t know the most about it?
Tip #21 - Know who is talking about you.
This used to be a pretty new idea back in the days when consumer-generated content was still growing. Now, companies devote entire positions (sometimes entire sections) to following their feedback online. In fact, it’s what ImpactWatch is all about.
I hope that you’ve enjoyed our review of the Manifesto. It’s incredible how pertinent it remains after five years. In case you missed it in the first part of our review, here is the link to the original blog post.
