ImpactWatch Blog

In our continuing review of The Corporate Weblog Manifesto by Robert Scoble, we now move on to the next seven tips that he published in 2003, to see if they are still relevant today (read the first post here).  After all, four years in Internet time might as well be grounds for retirement (or, at the very least, the Internet Nursing Home).

Tip #4 – Make sure you support the latest software/web/human standards.

I would venture to say that this is truer today than it was in 2003.  Savvy Internet users are ridiculously unforgiving if you don’t use the latest and greatest of anything and everything.  After all, with a simple search engine, you can find most of the new stuff, so there’s no excuse!

Tip #5 – Have a thick skin.

There are people called ‘trolls’ on the Internet, and you know what?  They hate you.  They specifically find grammar boo-boos, differing opinions, and design issues in order to flame you until you are practically charred crisp.  It’s the Internet, don’t worry about it.  As I’ve written about in the past, people act differently online than they do in real life.  That jerk that just told you where your gadget review can stick itself?  He’s probably a normal guy that had a bad day at the office and needs to blow off some steam.  Let him; get over it.

Tip #6 – Don’t ignore Slashdot.

Scoble didn’t provide any explanation for this tip four years ago…and it still really doesn’t need one.

Tip #7 – Talk to the grassroots first.

Mainstream sources can be particularly untrustworthy.  Get numerous quotes and site your sources as often as you can.  It’s the only way that you will build trust, and trust is key to a successful weblog.

This entry was posted on Tuesday, September 2nd, 2008 at 5:03 pm and is filed under Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.