The Corporate Weblog Manifesto: Part 3
This blog post continues our look at The Corporate Weblog Manifesto by Robert Scoble. Click on the following links for parts one and two.
Tip #8 - If you screw up, acknowledge it.
People are surprisingly forgiving, especially if you simply apologize and make haste to fix the problem. Consumers understand that, like people, companies make mistakes. Just don’t try to hide it and fix it behind their backs; there’s no better way to lose business.
Tip #9 - Underpromise and over deliver.
It’s always best to predict due dates that are a couple of weeks later than when you actually expect to accomplish your goal. After all, consumers will love you if you come in ahead of schedule, but they will foam at the mouth if you are late. Make it easy on them by underwhelming them with your predictions, and then overwhelming them with your execution.
Tip #10 - If Doc Searls says it or writes it, believe it.
In case you don’t know who this is, here’s a link to his biography on his blog. He’s pretty much got his hands in everything, and he’s the go-to guy for most things webby.
Next week, we finish up the next five tips! Stay tuned!
