ImpactWatch Blog

The International Association for Measurement and Evaluation of Communication (AMEC) and the Institute for Public Relations are sponsoring a study of communications practitioners to benchmark Best Practices in the field of PR measurement and management.

It is part of a research project for The First European Summit on Measurement, to be held in Berlin June 10-12th, 2009. Results will be compared to a previous global study conducted 5-years ago. The results will be presented at the European Summit on Measurement and provided to all attendees.

Collaborators on the study include:

• Donald K. Wright,Ph.D. -Professor of Public Relations, Boston University, USA

• Richard Gaunt MCIPR–CEO Benchpoint Ltd, London, England

• Mike Daniels- CEO Report International and AMEC board member, London England

• Barry Leggetter – Executive director, AMEC, London, England

• Ansgar Zerfass, Dr- Professor of Communication Management, University of Leipzig, Germany

Barry Leggetter, Executive Director of AMEC, said: “During a recession the role of measurement in public relations practice has taken on a new sense of importance in order to demonstrate proof of performance. We therefore hope ICCO members will take a few minutes to complete the study.   We are working with other international trade bodies as well to give the study international scale and substance.”

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The 6-12 minute survey is available in French, German, English, Spanish and Portuguese.

Please click here to participate!

Thank you for your support!

Tags: AMEC, Institute for Public Relations, PR

This entry was posted on Tuesday, May 19th, 2009 at 1:03 pm and is filed under PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.