Most Engaged Brands on the Web
July 24th, 2009Posted by: J.W. Crump Posted in Blogs
Lately all brands are trying to get into the social media game, but which ones are doing to the best job? A new study by Charlene Li of Altimeter Group and Wetpaint ranks the top brands by social media engagement. Below are the top social media mongers:
1. Starbucks (127)
2. Dell (123)
3. eBay (115)
4. Google (105)
5. Microsoft (103)
6. Thomson Reuters (101)
7. Nike (100)
8. Amazon (88)
9. SAP (86)
10. Tie – Yahoo!/Intel (85)
The brands are categorized from “mavens” (those with the best social media engagement) to “wallflowers” (those with the least). The study claims that there is a correlation between a high ranking and revenue growth. Erick Schonfeld disagrees, stating that the brands with the most revenue are likely to be the most socially engaged anyway. Decide for yourself which way the circular logic turns by reading the full report.
