New Energy Demo Report
November 18th, 2009Posted by: J.W. Crump Posted in ImpactWatch Demo, Screenshots
To show off the fantastic features of ImpactWatch (IW), we consistently run a demo highlighting a particular news topic, similar to how our clients track mentions of their brand or industry. For the past several months, we’ve been running a demo on New Energy. This includes everything from wind power to biofuel, and includes key stakeholders and various messages. For this summary, I drew metrics from June 1, 2009 to August 31, 2009. I also drew some comparisons with the previous three month period.
It’s about time for a new demo, so I created a report using the various graphing and reporting features which are fully customizable on IW. I found out some interesting things about the various new energy sources by looking at the articles brought in from over 5300 online sources. Make sure you click on the graphs to see them in full high-res.
Comparing the various “competitors” was interesting. Wind Power was always on the top of the heap, but seemed especially high during the month of July. Delving deeper into the articles which made up that month showed that criticisms of wind energy, a ban on the use in North Carolina, and home tips for wind energy resulted in the increased coverage.
Week-by-week, Water Power was consistently the second-lowest competitor with the exception of the week ending in the 24th of August. This week had a lot of news on the Federal Energy Regulatory Commission (FERC) announcing an agreement with the state of Maine to coordinate schedules and procedures for the review of new tidal energy projects off the coast. By the next week, this coverage had decreased and Water was back in its normal position among the competitors.
The stakeholders were of particular interest. Within ImpactWatch, once a graph is created you can click on the segments to view the articles which made up that particular piece of the pie. I delved deeper to find out why some politicians were in so many articles. The reader should note that this graph does not include Barack Obama (though we were tracking him) due to the fact that his mentions represented over 70% of the graph when included.
Al Gore’s prominent number-one spot should be no surprise as he is known for his outspoken activism for clean energy and the environment. Sarah Palin mentions are a mix between statements from her on new energy and criticisms of her plans. Joe Biden is mostly mentioned in the context of current environmental plans and his opinion on them.
A supermajority of the articles contained messages about politics or development of the new energy sources. When comparing the message pickup from the previous three months to the time period shown in the graph, articles containing global warming mentions were down over 5%. This 5% was almost completely taken over by articles about politics while the percentage of articles about development stayed nearly the exact same (42.2% –> 43.2%).
This sample report shows off some of the great features of ImpactWatch. Not only is it a platform for storing reports for an indefinite length of time, but it’s incredibly easy to use the system to pin-point the reasons behind fluctuations in coverage for a variety of messages. Contact us for a walkthrough of the more advanced functions that IW can provide, including social media monitoring, advanced graphs, and more.
