New Study Says Companies Care More About Social Media
August 21st, 2009Posted by: J.W. Crump Posted in Blogs
MarketingProfs, an online resource for marketers, released some rather interesting results from a case study they recently did. The survey was conducted in June 2009 across several marketing and social media outlets, and it included a total of 338 completed responses. It shows that more companies understand the relevance of using social media to grow business.
Interesting findings:
- Lack of resources was the most cited reason (30%) for lack of social media engagement.
- Almost 80% of the respondents plan to increase social media involvement in the upcoming six months.
- 87% said that social media was either “important” or “somewhat important” to their companies.
MarketingProfs has also released a study called “Social Media ROI Success Stories: How 11 companies – like OfficeMax, Nissan, BMC and Microsoft – are listening, engaging and measuring.”
“While social media marketing remains hugely popular, it’s clear from these results that few have confidence in their ability to track and measure it from an ROI perspective,” said Ann Handley, Chief Content Officer for MarketingProfs. “Until marketers figure out the measurement game, brands may resist increasing their social media investments.”
It’s interesting that lack of resources is the number one reason that companies claim lack of social media work within their business. I would have assumed lack of tools, but perhaps there is an over-abundance of those while companies simply don’t know what to do with them. In the coming months, there will probably be more and more listings for dedicated social media positions/jobs at major corporations.
