ImpactWatch Blog

New applications and iterations of Twitter arrive daily, but I think I’ve finally found one that I want to champion:  Present.ly.  Despite my hatred of Web 2.0-y names for products, I feel like there are a lot of positive things to be said about it.

In the company’s own words: “Present.ly gives your employees the ability to instantly communicate their current status, ask and answer questions, share media, and more with the revolutionary communications method pioneered by Twitter.”

Pros

• Text attachments give users the ability to forgo the 140 character limit and attach longer accessible text
• The company offers an Enterprise Edition that provides more behind-the-firewall security than their open cloud-hosted version
• Plenty of interfaces are compatible, including smart phones like iPhones
• The website offers user feedback options as well as video tours
• Users can send video, images, audio, and more through attachments within the tweets
• Group creation helps users to only see the messages that are relevant to them

Present.ly had been around for less than a year, but in that time they’ve made some great progress.  I’m interested to see what else they have in store.

My only query concerns the types of businesses that need this sort of communication.  Assuming most of today’s companies use email for their interoffice communication, I can’t see there being a huge market for Present.ly.  For giant companies it seems like a lot of ‘noise’ would be present on such a platform, and small boutiques could just as easily email or chat with their five-person team.  Twitter is becoming more widespread, however, and this application is an example of just how big the idea has grown.

Can Twitter apps like this one help businesses flourish?  We’ll have to wait and see.

Tags: enterprise edition, present.ly, Twitter

This entry was posted on Friday, March 20th, 2009 at 3:56 pm and is filed under Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.