ImpactWatch Blog

Well not me, but Save Chuck! That’s the call to action that fans of the NBC television show Chuck are promoting on the Internet. With Jay Leno taking up five hours of prime time this fall there isn’t much room for shows that are on the ratings bubble. NBC announced their lineup of new fall shows on Monday but didn’t say which shows were going to be canceled.

Enter the Internet.

There’s a SaveChuck Twitter account. There are at least nine Facebook groups trying to save the show from being canceled, with the largest group boasting a membership of 18,014 currently and an online petition with 11992 signatures. Interestingly, the online campaigning is working in concert with offline campaigns as well. One effort encouraged Chuck fans to go to Subway, one of the shows biggest sponsors, and buy a footlong and put in a comment card asking for the show to be saved. Folks from TheWB.com drove around L.A. in Nerd Herd cars, if you spotted one and sent a tweet to @thewbdocom with the #savechuck and #chuck hashtags you had a chance to win prizes. The candy maker WONKA even sent Nerds candy to NBC execs as well.

Another idea that is just plain awesome was to donate to the American Heart Association in the name of Chuck Bartowski, the star character of the show, and acknowledge Ben Silverman, an NBC executive in the donation. In just three days there are almost $4,000 in donations. Have a Heart – Renew Chuck!

There seems to be a lot of momentum, show actors Zach Levi and Josh Gomez were even on CNN yesterday to talk about the shows renewal possibilities. Hopefully that momentum will carry over into increased viewership in the fall as well.

Save Chuck campaigns on CNN

Tags: american heart association, ben silverman, chuck, josh gomez, save chuck, zach levi

This entry was posted on Friday, May 8th, 2009 at 5:46 pm and is filed under PR, Twitter, Web 2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.