ImpactWatch Blog

• Metrica’s 6 Part Review of ROI Techniques

This is part one of a six part series about measuring the return on investment of public relations.

• What Is The NPV Of Social Media? – MediaPitch

The potential value added by using social media right is significant for both today and tomorrow. It all depends on how you measure the IRR, NPV and CLTV of relationships. Do you want a wider reach, a deeper connection and a greater return? Create better relationships and do the math. Get it?

• Social Media and ROI – The Green Market

In this article you will find tips, technology, and important questions to help you measure social media’s ROI for your business.

• Hurry up, the customer has a complaint – The Boston Globe

As blogs expand the reach of a single voice, firms monitor the Internet looking for the dissatisfied.

• Real Social Media R.O.I. – Part 4: FRY Metrics – The Brand Builder

Originally, F.R.Y. (Frequency/Reach/Yield) wasn’t meant to be applied to Social Media (or any media, for that matter). But as it turns out, it adapts super well to just about anything…

• The ROI of Social Media – FrogLoop

I had the honor of participating on the ROI (Return on Investment) of Social Media panel at the Women Who Tech TeleSummit with Monique Eldwell of Conversify and Cheryl Contee of Fission Strategies where we laid out some key metrics and useful case studies.

• Getting engaged: are we making a difference? – Strategic Social Media

Setting an objective that has community and organization equally in mind is at the heart of a comprehensive campaign strategy to measure how well you are engaging with your online community…

• Meaningful Media Measurement and the Tao of “G.I. Joe” – Vital Communications

Recall the familiar, episode-closing exhortation of G.I. Joe: “Knowing is half the battle.”  With media changing so quickly, G.I. Joe’s wisdom today is, if anything, an understatement.

• Monitoring the Conversation – The Drew Blog (Tool List)

To help me participate in this particular conversation, our digital director put together this mini-directory of online resources that I figured some of you might find helpful as well…

• 20 Free Buzz Monitoring Tools – eConsultancy (Tool List)

As the recession continues, so do cutbacks. So, we’ve listed 20 of the better (and free) online reputation monitoring tools in order to help you engage with the onslaught of social media.

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