ImpactWatch Blog

• 15 Ways to Measure Return on Engagement (ROE) of Social Media – PR Sarah Evans

• How to NOT calculate Social Media R.O.I. – The Brand Builder

So… Social Media “experts” and measurement “gurus” or whatever you like to call yourselves this week… Stop with the bulls**t. If you don’t know how to calculate Social Media’s impact or its R.O.I., don’t just make something up.

• ROI vs. “Impact on X” – Understanding what Social Media ROI is and isn’t – The Brand Builder

This starts with a basic understanding of what ROI is and isn’t: If you don’t understand what your client or boss is asking for when s/he brings up ROI, you cannot help them. If they repeatedly ask you for ROI and you keep giving them impact on X instead, how disconnected are you? Think about that. Related: Social Media ROI and Impact for Adobe- Jacob Morgan

• Social Media Monitoring: Brands That Listen Make Better Friends – Matt Granfield

• The Fleeting Value Of Social Media Monitoring – Silicon Valley Watcher

I made a point that there might not be much value in the monitoring of real-time online conversations about brands because if those conversations take place in real-time, they are done and dusted by the time a corporation decides to become involved.

Related:
The Real-Time Web – Blink And You Missed It – Silicon Valley Watcher
Who Cares What People Write ? – Mark Cuban
Cuban on Fragmentation & Attention in the Blogosphere (or Why Power Laws Really Do Govern All Media) – The Technology Liberation Front

• Social Media Monitoring for Your Company’s Online “Health” – CMD Agency

What’s worse than no online chatter about you or your company? That’s easy: when the chatter is all about your competitors. Ultimately, both are bad. The former means you might be irrelevant. The latter means your competitors are eating your lunch.

• Social media success doesn’t start with ROI – Social Media.biz

Although, don’t think that not measuring your ROI before you engage in social media precludes you from measuring your social media efforts. You should, and there are tons of ways to do it.

• Measuring Linkfluence and Visual Social Media Monitoring – IStrategy Labs

One tool that is not well know in the US (because it’s a French technology with a limited private beta) is Linkfluence and I think it’s a really unique technology for use in social media marketing campaigns.

• Social Media Cost Per Click Analysis – Social Media Surfer

Over the next few months, I’ll be explaining the Cost Per Click (CPC) of social media campaigns so that they can be compared to the CPC of advertising and email campaigns.

• Social media and the acid-bath of ROI – Business Insight Zone

ROI is a fine thing. It’s fine because it gets at a fundamental, laws-of-Newton relation of business: How much will we spend? And how much will that bring us? Good. ROI works best, though, when we’re using it on known entities.

• How High Should You Set The Bar For Customer Service With Social Media Engagement? -  PR Communications

Is that expectation about the level of customer service response too high, on the part of consumers?

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Tags: Cost Per Click, Linkfluence, Return on Engagement, social media engagement, social media monitoring, Social Media ROI

This entry was posted on Friday, June 5th, 2009 at 2:40 pm and is filed under Media Measurement, Media Monitoring, Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.