ImpactWatch Blog

• Five Things You Should Know About Social Media ROI – Metrics Man

There is another group of online Zen Masters who would have you believe social media ROI is old school thinking and not in tune with social media Zeitgeist.   In that case, I’ll take’ Old School’ for $100, please.

• 6 Directions on Social Media Measurement: How Will We Come Together? – Digital Influence Mapping Project

Still, the question remains – are we better off with this English-garden growth of discussions, forums, white-paper symposiums, or do we need “one ring to bind them all?”

• Social Media Marketing Measurement: Are We More Than 33% There Yet? – Digital Influence Mapping Project

The real power of social media marketing is when it becomes integrated into all sorts of communications and marketing – ALL sorts.

• The Twitter Metrics that will completely change the way you use Twitter – Site Visibility

But for some reason there really seems to have been a perfect storm for Twitter, as already some people have come up with some really valuable metrics to measure how well you are performing on the site.

• Using Cost per Click for Social Media ROI – Page One PR

While I’m not saying social media campaigns should replace advertising, the comparison will be highly useful to marketers attempting to justify spending a portion of limited budgets on social media.

• Social media was made to measure for marketers who know what to look for – Marketing Magazine

Regardless of whether a marketer relies on their own industriousness or a paid product, it is critical that industry executives recognize the importance of measuring social media endeavours. As Fox says, “If you can’t measure it, you can’t manage it.”

• The Difference Between Hard and Hard Work - Altitude Branding

Social media and specifically measuring and tracking its impact is not difficult. It’s time consuming. It’s meticulous, and takes thought and insight. But it’s not hard.

• Benefit-Driven Metrics: Measure the lives you save, not the life preservers you sell – Andrew Chen

What are your customers measuring? By looking at how they define value, then you get yourself aligned to them as closely as possible. Answering this question sets your company up for value creation, which then unlocks the ability to gain something from that value, then you have to start here.

• The Skinny on Social Media Monitoring – Kuno Creative

If you’re using social media for business, you need a social media monitoring strategy. Period. Here’s why and what to do about it.

• Making Quantitative Sense of the Social Web – Dave Evans

In response to e-mail, this column will address measuring the impact of the social Web on your business and using what you learn to move forward.

• (Social Media) Listening When No One’s Talking (About You, Anyway) – Radian6

Unless you’re in a super-niche or groundbreaking industry, you’ve got competition. You’re likely not the only game in town, so if someone isn’t talking about you, they may very well be talking about your competitors, and you can learn a lot about what they’re saying.

• Nielsen Glitch Focuses Attention On New Online Measurement System, Impact Unknown – Media Post

A transition that would likely have sparked a firestorm of debate in Nielsen’s core medium of television – a complete overhaul of the system it uses to produce its audience estimates – has gone virtually unnoticed in the online industry.

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Tool Lists

• Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide – Creative Traction [Partial list of larger monitoring firms]

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Slides and Conference Coverage:

• Tales from the Trenches: How Organizations Are Measuring Value in Social Media – KD Paine

• 10 superb social media presentations – eConsultancy

• Tweet this, blog that: PRNews panel explores measuring social media – Communication Ammo

• International leaders in media research come together at the European Summit on Measurement – Valerie Simon

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Tags: Cost Per Click, metrics, ROI, social media marketing, social media measurement, social media monitoring, Twitter

This entry was posted on Friday, June 12th, 2009 at 12:10 pm and is filed under Media Measurement, Media Monitoring, Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.