ImpactWatch Blog

There were a LOT of great posts this week, so I’ve left the summaries out in an attempt to avoid making a huge mess of the post.

• Unveiling the New Influencers – PR 2.0

• Benchpoint Survey Says People Like Measurement, Are Doing It More – The Measurement Standard

• A 30,000-Foot View of Social Media Measurement – @donbart

• There is No Silver Bullet: It’s Time to Focus on the Simple Truths of PR Measurement – Bulldog Reporter

• Social Media Monitoring tools – an evaluation – Gianluigi Cuccureddu

• Measurement Strategies For 5 Social Media Goals – PR Communications

• Twittering Away Time And Money – MediaPost

• Measuring Social Media Marketing: It’s Easier than you Think! – Search Engine Journal

• Hybrid Cars – What’s the Social Media Buzz? – Resonance

• Two case studies from Radian 6: Molson: Meeting New Customer Expectations and Cirque du Soleil: Embracing Brand Ambassadors

• Tracking Online Discussion: Social Media Monitoring and Market Research – Pepper Digital

• Social Media Monitoring Tools for Asia – Thomas Crampton

• My (FREE) iGoogle Brand Monitoring Dashboard – Carie Lewis

• Getting a measure on social media metrics – SEO Scoop

• Measure the Impact of Blogger Outreach: 9 Key Metrics - Marketing Sherpa

• Brand Monitoring: Online Brand Monitoring – Brand Monitoring

• Social Media Analytics Part I – Web Analysis, Behavioral Targeting and Advertising

• 4 Of The Best – Free Social Media Monitoring Tools – Digital Marketing Lab

Slides and Conferences

Social Media Monitoring Tools – An Overview – Pier 314

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See Last Week’s Top Posts

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Follow Hannah on Twitter.

Photo courtesy of Airi’s Papa.

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Tags: brand monitoring, monitoring tools, pr measurement, social media analytics, social media buzz, social media goals, social media marketing, social media measurement, social media metrics, social media monitoring

This entry was posted on Friday, July 3rd, 2009 at 1:37 pm and is filed under Media Measurement, Media Monitoring, Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.