ImpactWatch Blog

• Is much of social media monitoring snake oil – or have I missed something? – Richard Stacy

I have recently had reason to focus on the area of monitoring of social media which has involved looking once more at the whole range of black box monitoring solutions that are out there.  This has caused me deep feelings of confusion and uncertainty.

• Barriers To An Effective Web Measurement Strategy [+ Solutions!] – Occam’s Razor

Yet the top ten barriers have absolutely no connection to features, and barely have any connection to tools. Its #11. An afterthought. I wonder why we are not writing / posting / talking / presenting on how to solve these non-tool problems, things that actually matter to companies and practitioners in the real world.

• Dirk Shaw: Sentiment analysis, How much is good enough? – Dirk Shaw

Each approach has their pro’s and cons. The argument against automated sentiment analysis is the lack of accuracy while manually tagging ensures 100% accuracy but it subjective and requires a significant amount of time.

• Social Media ROI: What Do You Measure? – Cisco

You’re probably thinking…”uhmmm… What?! How can you possibly measure a conversation?” Social media requires a tweak to the way we think about marketing measurement. We need to consider that indirect influence generated via social media can often lead to sales. It’s just a different sort of measurement.

• Social media: Pondering the corporate ROI – ZDNet

That said social networking can offload some of the strain on customer service and that has real returns. Bottom line: These enterprise 2.0 experiments are cheap enough to launch liberally. A $1.2 million investment isn’t chump change in a downturn, but let’s face it: Larger companies blow that on fancy consultants for projects that don’t pay off for years—if ever.

• The Dirty Little Secret of Social Media Monitoring – Ken Burbary

However, I’ve begun to notice inconsistencies in the data that different social media monitoring tools produce. The dirty little secret or so it seems, is they aren’t all working with the same data sources.

• Web Strategy: How to Measure your Social Media Program – Web Strategist

I’ve been meeting and interviewing some of the top thought and practice leaders in the Web Metrics and Social Media space. I’m seeing a trend, and want to document it in order to help others. I’ve also had to measure a blog program at my previous job, so I know the challenges.

• PayPal Case Study: Social Media Ignorance – Axel’s Blog

Paypal was one of the first online payment services and had a great start but over time lost the edge. The company seems to struggle with their internal administration and adjusting their business processes to meet customer needs.

• Damn It, Let’s Get Those Metrics Going! Bad Pitch Blog

Here’s one radical thought: Hold focus groups yourself. Traditionally considered domain of advertising, there is no reason that PR types can’t use focus groups to get feedback on messages and how they’re delivered.

• What’s Your Brand’s Social Score? – Ad Age

For many marketers, the Net Promoter Score has been an easy-to-understand, simple-to-measure metric of business health, used in everything from customer service to investor calls. Now, some wonder, can it be replicated in social media?

• How to measure (and use) content ROI for B-to-B social media marketing? – Next Gen CMO

“Content ROI” should reflect your business goals and the metrics should also be readily available. It is important to keep it simple and to avoid data overload, which can be expensive to collect and analyze. Since content in the social media age is so fleeting, metrics should provide a rapid feedback loop.

• Reputation Management Crises? 8 Crucial Priorities – Aim Clear

Ok, there’s quick work to be done. Here’s 8 crucial steps we suggest clients take immediately when reputation management disaster triage is called for.

• PR Industry Attacks News Biz Over New Scraping Regs – Paid Content

Though it was reported at the time as effectively taxing those who hyperlink to newspaper stories, the agency later confirmed to us that isn’t targeting bloggers, consumer services or the likes of Google (NSDQ: GOOG), but the “industrial-scale copying of articles from newspaper sites, for private commercial purposes”.

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Media Monitoring Tools Lists

Free Buzz Monitoring Tools – Psykoid

Top 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review – Murray Newlands

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Slides and Presentations

Top 10 Social Media Presentations – Digital Buzz
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Read Last Week’s Top Posts

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Follow Hannah on Twitter.

Photo courtesy of Larsz.

Tags: buzz monitoring tools, media monitoring tools, monitoring solutions, net promoter score, sentiment analysis, social media monitoring, social media program, Social Media ROI, web measurement

This entry was posted on Friday, July 17th, 2009 at 2:33 pm and is filed under Media Measurement, Media Monitoring, Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.