ImpactWatch Blog

• Social Media R.O.I. – Part 9: From activity timelines to outcome timelines and Social Media R.O.I. – Part 8: An introduction to timelines The Brand Builder – Olivier Blanchard

Yesterday, we went over the need to create an activities timeline that basically plots every relevant action your company takes across all media. Press releases, product launches, blog posts, white papers, ad campaigns, Twitter engagement, etc. Today, we are going to look at creating outcome timelines. Same basic process, but actually easier based on what you choose to measure.

• How To Measure Your Web Presence – bMighty

Web Metrics Guru says it’s one thing to generate online buzz. It’s another to know how to use it. These tools can help.

• Measuring Social Media: The L.A.C.E. Method – MicroExplosion

I recently launched the LACE method you see below with a client and I’m beginning to implement it with other clients as well. I’m already finding it to be helpful in setting expectations and goals from the outset of a social media initiative.

• Start making sense: Mechanics under the tip of the social media monitoring iceberg – Far North

At the end of the day though, the victor or viable entrant at the very least will have to satisfy what I have come to define as the Five Precepts of Social Media Monitoring.

• The engagement metric, defined (part IV in a series) – Web Analytics Demystified

For those of you keeping track at home, this is the fourth in what will likely be a five-part series on calculating an “engagement metric”.

• Humans do it better – but do they scale?The Dirty Little Secret of Social Media Monitoring – Brendan Cooper

Meanwhile, socialmention is an unashamedly tech solution. But it’s claiming to do what humans do, and I just don’t believe that is the case. If they could, SpinVox would be using them, right?

• How much is sentiment analysis “Worth”? – Dirk Shaw

In summary I think today’s sentiment analysis can save money by replacing traditional methods of research. The larger opportunity exists when the results from sentiment analysis can be used to influence a consumer’s decision to buy.

• The Biggest Lie in Social Media Marketing – Practical Marketing Solutions

Over the next few days, we’ll continue our dialogue on marketing measurement with articles on calculating true ROI, the importance of non-financial indicators and that ever-so-tricky intangible, “brand equity.”

• Social media ROI and the mystery of brand equity – Practical Marketing Solutions

What are your thoughts on brand-building with social media tools? Do they carry as much clout as traditional media? Do you think they surpass traditional media when it comes to delivering on the elements outlined above?

• Monitor Your Personal Brand Using Search Engine Alerts – Web Worker Daily

You don’t need an expensive marketing firm, or even a friend who works in marketing, to manage your personal brand online. Some of the most powerful tools for monitoring your brand are the free email alert mechanisms available at your search engine of choice.

• How-To: Gathering Market Intelligence from Social Media – Marketing Vox

Gleaning data from social media resources is daunting, but not unfeasible. Much of it comes down to knowing what you’re looking for, how to search for it, and where to run the query.

• The Five-Minute Guide to Monitoring Twitter – Geek Girls Guide

A few days later, I tweeted about my lesson and was barraged with requests to post instructions. So, with that, here is my five-minute Twitter monitoring guide.

• just because… – Marginally Subversive

Analytics is far more than just charts, dashboards, indices, and conversion rates. Analytics is making sense of these numbers – the “what” – by asking deeper questions – the why’s, the how’s, the why-not’s, the what-if’s…

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Media Monitoring Tools Lists

None this week.

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Slides and Presentations

Official Rules Of Social Media Measurement – Matt Granfield

Bridge Conference: Social Media ROI: Mapping Metrics to Strategy – Beth Kanter

Measuring the “social” in social media – Dana Chinn

SMCSYD: Measuring Social Media – Switched On Media
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Read Last Week’s Top Posts

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Follow Hannah on Twitter.

Photo courtesy of Anne Nobel.

Tags: brand equity, Engagement, metrics, sentiment analysis, social media marketing, social media measurement, social media monitoring, Social Media ROI, Web Analytics, web presence

This entry was posted on Friday, July 24th, 2009 at 2:43 pm and is filed under Media Management, Media Measurement, Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.