ImpactWatch Blog

• Public Relations Measurement 2010: Five Things to Forget & Five Things to Learn – Metrics Man

Public relations measurement is at a crossroads. Old techniques are no longer sufficient. Old metrics are no longer applicable. Old thinking must be replaced by new. The need for accountability, and to prove the value of PR and social media programs, has never been greater. As we look to the next year, here are five things to forget and five things to learn about public relations measurement in 2010.

• Enough With ROI, Already - Dave Fleet

So, please – enough with “return on influence” and other variations on the term “ROI.” The fact that you’re not measuring ROI doesn’t mean you’re not measuring success or impact. In fact, it may just mean you’re measuring the right thing.

• The Importance of Social Media Audits – Web Strategist, Jeremiah Owyang

Just as brands conduct audits of inventory, employees, and budgets on an often annual basis, they should also survey the landscape to find out what customers, influencers, partners and employees are participating on the social web. Audits are key for identifying priorities, benchmarking previous efforts, and planning for future efforts; the same applies for social media.

• Measuring Social Media Campaigns: It Don’t Mean a Thing, if it Ain’t got Ker-Ching - iMedia Connection

Companies are now requesting and social media companies are delivering control-group studies to evaluate the impact of social media campaigns. They want to understand precisely how these campaigns make the cash register ring. Consider this example of a campaign we just completed on Gather.

• Time vs value of social media monitoring - Outside-In

The issue is the balance between the ‘information farming’ – simply sucking up mentions and comments – and ‘value hunting’ – using that information to advise clients and deliver actions that use it to deliver reputational or sales value.

• Social Media Metrics That Matter - Molstad Consulting

By now, most companies are aware that there is a discussion about their brand going on. They also know that they can track and monitor this discussion via a wide variety of tools such as Radian6, Techrigy’s SM2, Twitter Search, Twitalyzer, Social Mention, and many more. The question now is, “What should I pay attention to? Which metrics will actually tell me something about my business?”

• John’s Twitter Engagement Index - John Moore

Okay, I have shown you my sinister nature by revealing some of my goals. How do I measure how well I am doing in moving along the path to achieving these goals? I use John’s Twitter Engagement Index.

• Managing an Online Reputation - The New York Times

Your customers are talking about you — and the whole world is listening.

-

Media Monitoring Tools Lists

• The Best Social Media Monitoring Tools Used by Today’s Top Creative Agencies & Brands - Jon Samsel
  
• Useful Social Media & Online Reputation Monitoring Tools- Lime Exchange
  
• Digital De-Tox: Collection of Lesser Known Tools for Help Gaining 2.0 Clarity- ScoopDog
  
• Social Media Monitoring Tools - Jon Chin

-

Slides and Presentations

• Yes we can measure social media and transparency – KD Paine

• Social Media Monitoring for Business – Social Gumbo

• How To Measure ROI For Social Media – Vanina Delobelle

-

Read Last Week’s Top Posts

-

Follow Hannah on Twitter.

Photo courtesy of Lumaxart.

Tags: public relations measurement, reputation monitoring tools, ROI, social media audits, social media campaigns, social media metrics, social media monitoring, social media monitoring tools

This entry was posted on Friday, July 31st, 2009 at 2:09 pm and is filed under Media Management, Media Measurement, Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.