ImpactWatch Blog

Lots of good stuff this week. If you have other resources, please leave them in the comments.

4 Easy Steps to Better PR Measurement – David Mullen

Understanding Social Media Metrics: Basic Modeling – Left the Box

How-To: Search the Social Web – Ultimate Toolkit – IIG – From the masters of Social Media lists. If you’re not familiar with their resources, check out “Superlists and Top Posts” in the right navigation.

PR Measurement Interview with Katie Delahaye Paine – Top Rank

The Advanced Quick ‘n Dirty Guide to Social Media Monitoring – Social Media Explorer

Using Social Media to Listen to Consumers – Ad Age -  “Know your customers’ social media habits” – yes!

Why Social Media Marketing Fails (and How to Fix It) – Web Expo 2.0 – Session was covered by CRM, Marketing Mystic, ZDNET and Horn Group.

Barry Leggetter: Evaluation Important in Recession – Institute for Public Relations

Social Media and the Cult of Marketing ROI – Scenes from the Superhighway

Experiments in Social Media Marketing: A Recap – PSFK

How to Embrace the Process of Social Media – Social Media Explorer

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Other Cool Stuff:

MediaOn Twitter Database – Growing  (free and online!) database of media contacts by media outlet and twitter ID (courtesy of @prsarahevans, @skydiver, @melissahourigan and @edunigan)
Full Story via @PRSarahEvans blog.

Band Metrics helps musicians and bands analyze and measure the success of their music. Still in beta, but neat idea.

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Last week’s top posts.

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Follow Hannah on Twitter.

Photo by: Somadjinn

Tags: Media Monitoring, mediaon, pr measurement, ROI, social media, social media marketing, social media metrics, social web

This entry was posted on Friday, April 3rd, 2009 at 11:52 am and is filed under Media Measurement, Media Monitoring, Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.