ImpactWatch Blog

• Is social media measurement meaningless? – Research Magazine

Social media has caused a great deal of fuss in the worlds of marketing and research, but do the attempts to measure and make sense of all those friends, fans, followers, pokes, posts and retweets really amount to anything?

• ROI is About Making Money AND Strengthening Your Brand- Jacob Morgan

You invest $10k into a 3 month marketing campaign and make $20k; meaning the ROI was $10k. However, the campaign ended up damaging the brand reputation and image. So you made $10k from the campaign and lost much more (potentially millions) due to the weakening of the brand.

• Social Media Analysis and Tracking – Top Rank

Social Search can be used to drive traffic, conversions, and increase ROI by monitoring conversations happening online. This panel is a first for SES with Marshall Sponder, Senior Web Analyst for Monster.com as the Moderator.

• A New Metrics Era: Social Media and Qualitative Traffic - Yukai Chou

In that sense, I came up with three qualitative metrics that is important to consider when driving visitors to your site. These metrics are: Relevancy, Timing, and Trust.

• Five Ways To Measure Social Media - MediaPost

Rather than drill down into specifics, let’s take a bird’s-eye view of the types of measurements that might prove useful to the marketing professional.

• The Four I’s of Social Media Measurement - Search Engine Watch

Social media can be measured, but measuring isn’t the same for everyone. Just like there’s no cookie-cutter social media marketing strategy for companies to purchase and implement, there’s no simple off-the-shelf answer for measuring your success with your social media strategy. It can be a combination of numerous measurements, both automated and manual.

• Using Monitoring to Achieve Richer Customer Insights - The Social Enthusiast

Measurement of social media activity to determine ROI is a hot (and controversial!) topic on the web right now. You can see some examples of just how controversial it is here, here, here and here. Hat tip to Chuck Fitzpatric of ImpactWatch blog for those examples and more (and for the sound of dueling banjos that played through my head as I scanned the list of headlines).

• The Business Problems With Social Media ROI - Jacob Morgan

I’d love to have a follow up post to this on the technical problems with measuring social media ROI, so if you’d like to somehow contribute to that please let me know (since I’m not a very technical person). I’m not going to go over every single business challenge, just the major ones that I believe I true obstacles for large organizations.

• Advanced Questions that you Should be Asking your Brand Monitoring Vendor - Scout Labs

But, having thought about this and worked on the technology for nearly 3 years, I do think I have credibility in offering up a checklist of things to look for and to think about if you are choosing a social media analysis platform for your company.

• Questions of social media monitoring vendors - Ponderings and Wanderings

I started to put together a list of questions that never seem to be answered up front on sites, in demos or in the first round of sales discussions. or demos.

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Media Monitoring Tools Lists

• Social Media Monitoring Wiki Update - Ken Burbary
  
• Top 15 Free Services To Monitor and Track Your Brand Online- To Muse
  
• 9 FREE Tools to Track OnlineConversations about your Brand- Rocky Fu
  

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Slides and Presentations

• Listen and Learn: New Media, New Metrics – Amber Naslund

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Read Last Week’s Top Posts

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Follow Hannah on Twitter.

Tags: social media monitoring

This entry was posted on Friday, September 4th, 2009 at 3:03 pm and is filed under Media Measurement, Media Monitoring. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.