ImpactWatch Blog

Is your media measurement program vulnerable? – Fresh Ideas/Burrelles Luce

• When was the last time you audited your media measurement program? Do you “think” everything is running smoothly or do you “know” how everything is going with your program? If you aren’t conducting routine audits of Bridge to media measurement your program,  trouble could be lurking that could injure your organization.

Metrics and Numbers You Should Know if You Want to Measure Social Media ROI – Jacob Morgan

• Today, I want to cover some some metrics that companies should really pay attention to if they want to be able to understand the ROI from their social media efforts, or for that matter, any other marketing efforts that they are involved in.

How Do You Measure Your Social Efforts? – Marketing Profs with K.D. Paine

• How do you know whether your social media efforts are bearing fruit? The answer, according to Katie Paine, is to create benchmarks against which to measure your efforts. Because social media is new, it can be hard to know what to measure, and how to measure it.

How to measure your social media campaign’s impact – Daz Connell

• To measure outcomes of social advertising, organizations must balance quantitative metrics with qualitative insights. Here’s how to go about doing this.

Who’s Watching Now? – Jay Baer

• If your company doesn’t generate a lot of social media chatter, perhaps this isn’t an issue yet. But, if you’re any sort of known consumer brand, or restaurant, or tourist attraction, is it time to consider assigning social media monitoring tasks on nights and weekends?

Time, team, heart and budget in social media strategy – Richard Ingram

• Our clients or employers may think they need a social web presence – purely because they feel they have to these days. But it’s our responsibility, as part of the development of an overall content strategy, to ascertain whether they have the time, team, budget, and heart to keep up such a public publishing strategy.

Five Reasons Sentiment Analysis Won’t Ever Be Enough – Three Minds

• Why is it that the social monitoring vendors that support NLP (natural language processing) for sentiment scoring will go on and on about their 80% and up accuracy? And yet, the vendors that don’t offer NLP and opt only for human analysis will tell you that sentiment analysis can not and WILL NEVER be accurate…

Top 10 Ways to Measure a Social Media Campaign – 60 Second Marketer

• The bottom line: Social media is measurable and has proven to be a valuable tool for marketers around the globe. If you’re a marketer and you’re interested in proving the value of your next social media campaign, then the tools outlined above are for you.

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Media Monitoring Tool Lists

13 Ways to Monitor Your Brand on Social Media: Do You Know What Is Being Said About Your Company Online? – Jeff Bullas

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Photo Credit: http://www.flickr.com/photos/notsogoodphotography/ / CC BY 2.0

Tags: audits, benchmarks, media measurement, metrics, NLP, social advertising, social media monitoring, Social Media ROI

This entry was posted on Monday, September 14th, 2009 at 2:57 pm and is filed under Media Measurement, Media Monitoring. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.