ImpactWatch Blog

Let’s Kill The CPM – TechCrunch

• Having been both a small and big publisher (now small again), it’s been my experience that the collective focus on CPMs and counting eyeballs by marketers, agencies, and publishers has led to a whole mess of unintended consequences that have produced a series of “solutions” that work for none of those parties. And perhaps more importantly, it’s been terrible for users.

Brand Measurement: Analytics & Metrics for Branding Campaigns – Avinash Kaushik

• There is a very tenuous connection between these campaigns and outcomes, they are for the most part faith based initiatives. If supported by “data” then it tends to be of the most fragile kind (usually the the fact that the CEO saw it during the Super Bowl and felt happy suffices as actionable data).

The Gap and AKQA say: “ROI, What ROI!?” – Jacob Morgan

• What else is interesting to me is that the Gap chose to use “how much consumers interact with the brand” as a way to measure ROI which clearly doesn’t make sense…ROI needs to be looked at as a financial number and not as a interaction metric.  Again, the equation breaks down, the Gap invests X dollars in order to get X interaction?  This isn’t ROI.

Five Myths about Automatic Sentiment Analysis – Connie Benson

• Sentiment analysis is a hot topic. If the social media monitoring tool doesn’t have it, there’s criticism. If it does have it then there’s skepticism. So let’s take some time to talk about these five myths.

Ten Things to Look for in a Social Media Analytics Tool – Gaurav Mishra

• Here are ten things I look for in a social media analytics tool.

Six recent signs of hope in public relations measurement – KD Paine

• That’s kind of the way I see our industry today after a series of bombshells dropped this week on the Kingdom of Accountability.

Toyota’s Floor Mat Recall – Brand Impact Measurement – Infegy

• Toyota chatter was quite positive leading up to the announcement. Interestingly, Toyota chatter surged in negativity on September 30 but quickly shifted back to positive the very next day. This strong turnaround shows that people may be quickly forgiving Toyota and moving past this unforeseen mistake.

How to Social Media Monitoring – Impact Marketing

• Being smart about Impact Intelligence is about focusing on quality rather than quantity, and being able to learn from what you gather. Picking up on that theme throughout the social web? In an effort to apply this to the process of gathering intelligence, follow these smart, basic tips to getting started.

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Media Monitoring Tool Lists and Reviews

5 tools to help you monitor your online reputation – Graphic Alliance

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Presentations and Slides

Social media and Online PR measurement – what should you measure and how? – eConsultancy

Online Reputation Tips – My Ad:Tech London 2009 Presentation – Seomoz

WeAreMedia: Listening for Nonprofits in a Connected World – Beth Kanter

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See Last Week’s Top Posts

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Follow Hannah on Twitter.

Photo: http://www.flickr.com/photos/thetruthabout/ / CC BY-SA 2.0

This entry was posted on Friday, October 2nd, 2009 at 11:44 am and is filed under Media Measurement, Media Monitoring. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.