ImpactWatch Blog

Social Media Monitoring Isn’t Sexy. But it isn’t negotiable – Chuck Hemann, Dix & Eaton

• Wherever you are on the social media spectrum – kool-aid drinker, personal user, strong understanding of the business applications – you should know that, for companies, participation in social media is negotiable. Not EVERY company needs to be using these tools to reach external audiences.

Social Media ROI Part 1: Framework and  Social Media ROI Part 2: Research Approaches Don Bartholomew

• Here is a simple, five-step framework for developing a social media ROI measurement program.

Social Media Monitoring Tools – A buyer’s guide – Murray Newlands

• Social Media Monitoring Services enable you, your company or your brand to listen to and participate in online conversations. They have gained popularity over the last few years and their insight and analysis they offer can be crucial to being a meaningful part of the online conversation. But if you are starting from zero, where do you begin?

PR Metrics Evolve to Show How Discipline Drives Sales – AdAge

• Measurement is still very client- and industry-specific. But PR professionals say more and more they are finding commonalities across verticals that allow them to standardize a majority of their measurement programs. Here are three components an agency and client need to have in place in for effective PR measurement.

Aggregated Stats Are Key to Social Media ROI – TippingPoint Labs

• I’m talking about the real, hard stats already collected on almost any platform; and I’m talking about bringing them together in a way that allows a human (or eventually the machine) to draw correlations between channel activity and something like e-commerce sales.

Six quick steps to start watching the web for you and your company – Cheryl Harrison

• Here are six steps that will get you started with monitoring. This is not a comprehensive monitoring system. It’s simple, it’s quick (10 minutes time) and it’s better than nothing.

The Myth of Social Media Monitoring – CrapHammer CA

• I don’t think we need to agree on how to measure social media yet.  First we need to understand how to find the “signal in the noise”.  How do we filter out what is of value to an organization?  How does an organization engage with its audience and customers?  And can this be truly automated into a dashboard?

The tact of social media monitoring – BookBlog

• There is another important concept from city and village living – the concept of tact. In coffee shops and restaurants every day, people converse about the matter of their lives – their kids schools, weekend plans, sports injuries. This doesn’t mean that it’s socially appropriate for the person at the next table to jump in and express an opinion about how to treat tendonitis.

Always Listening: A B2B Social Media Dilemma – Destination CRM

• “[B2B companies] have to pay very close attention to social media,” Pergolino says. “It really comes down to being responsible for your brand and monitoring what’s happening — even if there aren’t a lot of brand mentions — then finding the best course to deal with it.”

7 Considerations for Tracking Social Media Success – Top Rank Blog

• With more and more marketers jumping onto the social media bandwagon, a lot of questions come up. Is it possible to track metrics and ROI? What are other companies doing? Why isn’t it working? Being prepared to answer  questions like these can make a difference in how a company interacts with social media and if they can succeed.

Slides and Presentations

7 Business Reasons for Social Media Monitoring – Connie Benson

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This entry was posted on Friday, October 9th, 2009 at 1:00 pm and is filed under Media Measurement, Media Monitoring. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.