ImpactWatch Blog

• Listening and Monitoring Panel at Inbound Marketing Summit – Cheryl Harrison

You need to understand WHAT you’re listening for. Why do you want to listen? What do you want to learn? What are you going to do with that information?

• Beyond guesswork: Companies work to measure the impact of social media – Finance & Commerce

As companies are wading into the dizzying world of the social Web, they don’t have any of the familiar metrics to judge whether efforts to reach customers are successful. There’s no gold standard — no equivalent of Nielsen ratings for television, Arbitron for radio or circulation numbers and ad ratios for newspapers.

• The Case of the Missing Social Media Metrics – Rikin on the Web
  

When it comes to online advertising and web analytics, there are plenty of concrete metrics. Most of these have been tested for over a decade and are now ubiquitous. More importantly, there are many tools and resources that can meet our needs and provide these metrics.

• Measure social media efforts with quick, free and easy tools – Fletcher Prince

If you’re a small business owner or nonprofit organization manager who has been handling your own social media outreach, then you’re probably wondering at this point in the year if your results are paying off, especially if you started using these new marketing and engagement techniques in 2009.  I have a practical approach for you.  The beauty of this approach is that all these tools are free and easy to use.

• New Metrics: Some Tools for Plotting a Social Media Strategy – Utah Pulse

In the three step process to involving your organization in social media (listen, measure, engage), last week’s metrics will help you begin to build some useful data sets through listening and measuring. This week, let’s focus on engaging in social media.

• Social Media ROI: no different than traditional measurement – Damien Basile

Most brands in the social media space want to be able to define Social Media Return On Investment (smROI) and for good reason. They’re putting in money to the medium so they should be getting more money out of it ideally. In this respect there is NO difference between traditional and social media measurement.

• Asking the So What of Social Media Monitoring Reports – Lift9

That is why when I really want to have a meaningful conversation, it is usually one-on-one or in small groups, and not at a party. For social media reports, ask the “so what?” and make the information come alive and actionable.

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Social Media Monitoring Tools List and Reviews

18 Essential Tools for Every Word-of-Mouth Marketer – Mashable

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Slideshows and Presentations

IPR Measurement Summit, Integrated PR Measurement – Tim Marklein

Social Media Measurement 2009 – Katie Paine

Demystifying Social Media: Tools and Techniques – Dawn Foster

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See Last Week’s Top Posts

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Follow Hannah on Twitter.
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This entry was posted on Monday, October 19th, 2009 at 2:31 pm and is filed under Media Measurement, Media Monitoring. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.