ImpactWatch Blog

AVE’s Are Dead. Or Are They? – Chuck Hemann

• However, just because the Commission has proclaimed them DOA, doesn’t mean the education stops. We need to keep working to provide the framework by which communications pros can determine, and then ultimately use the metrics that make the most sense for their campaigns.

Understanding Natural Language Processing – Social Media Explorer

• Social media is chock full-o-typos and other truly natural human language quirks that the machines can learn, but only if they’re told to do so. Plus, there are dozens of sentiments around brands, not just positive, negative and neutral, so NLP has its limitations. Still, as Catlin said, with a large amount of information, it can give you a broad brush stroke of look at what’s out there.

Keyword Generation with Mind Maps – Radian6

• People don’t always search for what you might want them to. You need to get outside of the company for a moment and think about what someone who has no idea who you are or what you do would type into a search engine to find you.

Print vs. Online: The Same and Different – Burrelles Luce

• Here’s a question I’ve been pursuing since this summer: “To what extent is the printed content of a newspaper duplicated on that paper’s website?”

Is Social Media Monitoring Ready for Prime-Time? – Jay Baer

• Microsoft’s entrance into the social media monitoring software category will have two mid-term consequences. First, the percentage of companies using some sort of social media listening software – LookingGlass or otherwise – will skyrocket. This pattern is as familiar to long-time Web watchers as the Cowboys choking in the playoffs. Small start-up companies innovate and create categories, and then the big guys jump on board and expand the user base.

Is Social Media Marketing Measurable? The Big Debate – Social Media Examiner

• I gave myself a mission: Find out the best way to measure social media return on investment (ROI). I queried marketing executives at major corporations, scoured all the leading thinkers’ writings and contacted my peers. What follows is an important discussion on measuring social media return.

Monitoring – alerts are free, but context costs – Morgan McLintic

• The social media monitoring space is rapidly evolving, and no service covers all the channels for all geographies. The good news is that costs are falling and the free services are becoming increasingly rich. Regardless of the tools you use, the most important thing is to set up your system, refine it and then determine your engagement plan.

Social Media Measurement 101 – University Business

• So how do you make sure you don’t waste your time? Start by following these steps to set up a simple social media measurement system for your institution.

Social Media Monitoring Software: Welcome to the Emerald City – ImpactInteract

• After four weeks of evaluating social media software vendors, we’ve come to some conclusions about the reality of these tools versus the hype that we heard along the way. Let’s just say that the parallels to the Wizard of Oz are pretty interesting…

Social Media Optimization: Metrics to Measure – HPSEM

• Social media is a powerful force and represents either the biggest marketing shift since television advertising or the most colossal waste of time since, well, television. If it is positive, how can you define ’success’? The answer is different for every business. What follows are some metrics you might consider measuring.

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Media Monitoring Tools and Reviews

5 Free Fantastic Social Media Monitoring Tools – Canadian Marketing Blog

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This entry was posted on Friday, October 23rd, 2009 at 2:14 pm and is filed under Media Measurement, Media Monitoring. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.