Top Social Media Monitoring & Measurement Posts of the Week
October 30th, 2009Posted by: Hannah Del Porto Posted in Media Measurement, Media Monitoring
Not much for this week, which just means less to distract you from the brilliant interview I gave to Murray Newlands…
- ImpactWatch Social Media Monitoring and Measurement – an Interview with Hannah Del Porto – Murray Newlands
Which media monitoring service is best? There is an enormous variety of features available, so I think the most important thing is for people to sit down and make a written outline of their objectives and the data/metrics needed to achieve them. It is essential to do this before doing any product research. With list in hand, customers won’t be overwhelmed by the abundance of offerings and can make sure they find a service that fits their needs.
- HOW TO: Measure Social Media ROI - Mashable
Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. This guide is designed to help you track down those pieces and determine the ROI you’re getting on social media.
- Is the Promise of Social Media Enough? What About ROI? – Jacob Morgan
The common excuse among many social media folks is that “you can’t measure the direct ROI of a billboard or a television commercial — so why all the fuss about social media ROI?” Just because companies have trouble measuring offline ROI does not mean that we should dismiss online ROI.
In this guest posting, Millward Brown’s Sarah Emerson says the old-fashioned PR formula of adding up column inches and equating it to what the ad space would have cost needs to be killed off.
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Media Monitoring Tools and Reviews
12 Free Social Media Monitoring Tools & Tips – In Seattle News
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Social Media Monitoring Tools – Wendy Goldman Scherer
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October 30th, 2009 at 8:22 pm
[...] Top Social Media Monitoring & Measurement Posts of the Week by Hannah Del Porto — I think I’ve said this before, but I do see the irony in [...]