ImpactWatch Blog

• ROI of Social Media Measurement: PRSA International Conference – Top Rank Blog

The measurement of success isn’t the creation of a Facebook page or even the number of friends/followers the page has. Rather, success is in the engagement with a particular audience and how that engagement has the potential to impact a preset objective.

• Social Media Measurement: Establishing ROI – Katie Paine via PRSA

If you want to measure the quality of a relationship over time, take a baseline measurement of level/quality of interaction before you begin your efforts (many ways to measure relationships accurately) and compare results afterward. That’s measurement. Not a guess. Not an observation. A measurement.

• PR Measurement Interview with Katie Delahaye Paine – Top Rank Blog

Are you trying to spend less money, then you need to measure cost savings, not “HITS”  if you want to change your image in the marketplace you can’t measure that with hits either, you need to look at positioning and messaging. Remember that you become what you measure, so you need to make sure your metrics line up with what you were hired to do.

• In Social Media Monitoring and Analysis, Topic Definition Is The Difference Between Good and Bad Results – Biz360

With so many different tools to use to measure and engage in social media, it is important to understand how you can get such different results while searching for the same thing on different platforms, or even how some platforms like Google return different results at different times. If you care about accurate metrics or avoiding sifting through irrelevant results you should understand what makes the difference. Most of it comes down to the way you and the tool defines the topic.

• Finding Out What They’re Saying About You Is Worth Every Penny – CRM Buyer

For many companies, making sense of consumer generated content in a way that yields actionable results requires specialized technologies. The landscape of providers in this arena is rapidly evolving. While social media monitoring and analysis solutions are generally designed to deliver a similar set of benefits, the underlying technologies can vary dramatically.

• It Pays to Listen: Avaya’s $250K Twitter Sale – Social Media Examiner

What began as a way to engage and support customers has evolved beyond even Avaya’s expectations. And if Avaya ever doubted its investment in social media, those concerns are now put to rest.

-

Tools and Reviews

20 Great Social Media Monitoring Tools – Smarter Social Media

Top 5 Budget Social Media Monitoring Tools – Our Social Times

Top 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review – BUZZ by Mikka

-

Slideshows and Presentations

Reputation Monitoring – Industrial Strength – Brian Chappell

-

SEE LAST WEEK’S TOP POSTS

-

Follow Hannah on Twitter.

This entry was posted on Friday, November 13th, 2009 at 3:18 pm and is filed under Media Measurement, Media Monitoring. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.