ImpactWatch Blog

• Adding Wikipedia to the reputation monitoring mix – eConsultancy

A reminder to big brands to monitor what is being posted as “fact” about them on Wikipedia and a tool for keeping an eye on relevant entries.

• Are all Social Media Monitoring Tools created equal – Techrigy

A list of factors to consider before selecting a media monitoring service. I talked about how to determine your needs a couple of months ago. It’s crucial that you figure this stuff out BEFORE you sign the contract.

• Marketers Search For Social Media Metric – Marketing Daily

Fascinating write-up on how marketers are working to quantify the lifetime value of customers’ social media influence.

• Gov 2.0 Radio: Talking Social Media Metrics – Gov 2.0 – Blog Talk Radio

Discussion of how government agencies are using social media tools and how results can be measured. You can listen to the show at the link abov, but also check out the related slideshow on Adriel’s blog.

• 2 easy ways to track social networks in Google Analytics – eConsultancy

Two tactics for tweaking Google Analytics to measure social media traffic separately.

• 4 Ways To Monitor Facebook – Another Ad Wanker

What he said.

• JCPR Twitter Index – TechnoBabble 2.0

A list of the Top 20 Twitters Weighted by Popularity, Influence and Engagement, with a corresponding explanation of their methodology. A very comprehensive set of inputs, though I just realized that the “standardized score” by which the sum is divided is undefined. I’ve left a comment asking about it…

• IAB Brings Clarity and Definition to Social Media Advertising Metrics – IAB

It’s nice to have this info in one place, but I’m not sure it warranted the deluge of blog posts and tweets. Also not sure why they are calling them “advertising” metrics.

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This entry was posted on Friday, May 8th, 2009 at 2:04 pm and is filed under Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.