Top Social Media Monitoring & Measurement Posts of the Week

March 27th, 2009
Posted by: Hannah Del Porto
Posted in Media Measurement, Media Monitoring, Resources

The mostest of the bestest…

Your Social Media Goals Drive Your ROI Analysis – Inner Architect. Gosh, this sounds so familiar…goldtrophyredribbons

Measure or Die: Why Communications Executives Need to Become Fluent in Web Analytics
– PRNews

The ROI Metrics That Will Help Make PR Agencies Relevant Again – The Science of Listening

Measure what matters – Rethink success in a new-media world – MAD

How Do You Measure Social Media Marketing? -SinoTech Blog

A Call for Creativity in New Metrics for Liquid Media – Journal of Interactive Advertising. OK, the fatty IPR paper last week was just a warm up for this bad boy.

Making More Than a Good Impression: Moves to value-engagement metrics challenge traditional measurement criteria – AdWeek

Fire your ad agency – What They’re Saying

Social Media Marketing Industry Report – White Paper Source

PR Measurement Conference, Washington, DC June 3 – PR News.

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3 Responses to “Top Social Media Monitoring & Measurement Posts of the Week”

  1. Susan Hanshaw Says:

    Hannah,

    Thank you for acknowledging Inner Architect’s article among your list. Your article brings forth some great insights about one of the most critical issues in social media and I appreciate your efforts in sharing them.

  2. Hannah Del Porto Says:

    Thanks back for spreading good advice. I only hope that this column gets longer each week…

  3. ImpactWatch » Blog Archive » Top Social Media Monitoring & Measurement Posts of the Week Says:

    [...] Last week’s top posts. [...]

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