ImpactWatch Blog

Tons of great stuff this week… Also check out the printable social media monitoring checklist from Katie Paine.

• The Maturation of Social Media ROI – Brian Solis via Mashable

• Brand Comfort: Online Ads Asked To Adopt Off-line Metrics – Mediapost

• Most Print and Online Journalists Use Social Media for Story Research – Poynter

• Social Media Assignment: Free Metric and Measurement Tools – Online Journalism

• Social Media Metrics – SIM Score vs Net Reputation Score (NRS) – Social Commerce Today

• Metric Formerly Known as AVE – Alan Chumley

• This is How You Measure Social Media ROI – Samir Balwani

• Facebook Develops Conversion Tracking Tool: What’s A Fan Worth? – Mediapost

• Practical Social Media Measurement: Awareness, Attention, Reach – Amber Naslund

• 20 Metrics To Effectively Track Social Media Campaigns – Search Engine Land

• 5 Metrics for Nonprofit Communication -PRtini and Chuck Hemann

• Set Up Your Own Social Media Listening Post for Free Online Brand Monitoring – Social Media Marketing

• 10 Top Questions for Contemplating Social Media Monitoring – Social Gastronomy

• Social media tools that marketers shouldn’t miss – iMedia Connection

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Katie Paine, a staunch advocate of measurement in PR, has posted a printable PDF checklist of steps to organize a media monitoring program. We covered a lot of the questions you need to answer in our Media Monitoring 101 guide, but Katie also adds guides for selecting a CRM/Web Analytics tool and for organizing surveys (the best way to tie your coverage to results).

Covered in the checklist:

• Define your measures of success, KPIs and Dashboard
• Select a listening/monitoring tool
• Select a web analytic and/or CRM tool
• Select a survey tool
• Analyze & report results

And because Katie knows that every company’s needs are unique, the sections also have some extra lines so you can fill in your own guiding questions or goals.

If you’re overwhelmed by the information that’s out there or just starting a measurement program, then this simple, printable checklist is a great place to start.

Print that sucker out now!

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• A New Paradigm for Media Analysis: Weighted Media Cost – IPR and Katie Paine’s response with possibly the best blog title we’ll see this year – “Pat Robertson, zombie metrics and other things that just don’t die”

• Wiring In Social Media Measurement – Amber Naslund

• Removing the Blindfold that Prevents True Engagement and Measurement in Social Media – Brian Solis

• How Are You Measuring Your Community? – Lisa Barone

• HOW TO: Set up a free online monitoring system – Sarah Evans

• COI’s standardisation of PR evaluation metrics – Metrica

• 5 Steps to a Better Social Media Monitoring Plan – Amber Naslund

• Avoiding Social Media’s Own “Ad Equivalency Value” – Dave Fleet

• 5 Steps To Better Social Media ROI Measurement – Nate Kartchner

• Social Media Monitoring, Using Twitter as a PR Early Warning System – Bill Rice

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The post-holiday roundup…Late I know but I do have actual work to do… sometimes.

• 7 Social Media and Web Analytics Predictions – Web Metrics Guru Marshall Sponder

• Stop confusing ROI with results, and measurement with counting – Katie Paine

• Six Ways to Define Social Media Engagement – Sysomos

• Why are AVE’s still popular? – measured PR

• A Simple Prescription for Social Media ROI – Brian Troy

• Social Media Monitoring Research Process – John Cass

• Social Media ROI – Part 4 – Dag Holmboe

• Monitoring social media – Google that! – Connie Benson

• How To Monitor Your Competitors Using Social Media – Simply Zesty

• Meaning Within Measurement: Sentiment Analysis and Social Media – Adotas

Tool lists and reviews

• Useful Social Media Monitoring Tools – Harsh Ajmera

• Listening Posts: The Six Free Listening Tools You Cannot Do Without – Community Organizer

• 5 Social Media Tools for PR Professionals – Sally Falkow

• 5 Near Free Social Media Monitoring Tools – Top Rank Blog

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See the Last Top Posts List

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Follow Hannah on Twitter.

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Photo courtesy of:  The National Archives

In more “no one’s shocked” news, the Nielson Company released reports yesterday stating that Google was on the top of the search engine rankings for December 2009, as it has been for many a month.  What’s interesting about this most recent release is that Google saw an increase in its share nearly equal to the drop experienced by main rivals Yahoo! and Bing.

In November 2009, Google had 65.4% of the share, meaning that the company has gained almost two whole percentage points of the overall search market.  Yahoo! and Microsoft are going to have use their new deal on the offensive if they don’t want to continue losing the market.  I personally love the notion to name the combined search engine “Bing-hoo!”.

In other news, our parent company’s blog reported yesterday about the text campaign for Haiti relief.  According to the official American Red Cross Twitter account, texters have donated over $3 million in aid.  That’s an amazing combination of compassion and technology!  As they said, keep it up!