ImpactWatch Blog

• 10 Key Content Performance Metrics to Track – Radian6

• Comparing Social Media Analysis Platforms – Social Media Today

• A little bit of good news from the PR News Survey on Social Media Measurement – Katie Paine

• 5 Easy Steps to Creating Reusable Social Content – Jay Baer

• Scaling Social Media – Chris Brogan

• Defeating the Dark Side of Social Networking - BusinessWeek

• Three Reasons Measurement is Useless Without Goals – Teresa Basich

• Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – The Brand Builder

• The New Media Metric: How Shareable is Your Content? – BNet

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• 10 Key Awareness Metrics to Track – Amber Naslund

• 5 Tools For Monitoring Social Media – Ask Enquiro

• How PR Pros Are Using Social Media for Real Results – Mashable

• Manage your statistics without becoming one: 10 easy but vital steps - Katie Paine

• The fast food approach to social media – Mack Collier

• 20 Free Social Media Monitoring Tools to Find Your Brand’s Social Mentions – Steve Farnsworth

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To the surprise of absolutely no one, social media made a fine showing in The Marketing Executives Networking Group (MENG) and Anderson Analytics’  Third Annual Survey of Top Marketing Trends.

The survey polled MENG’s nearly 2000 senior marketing members on the marketing concepts, buzz words and social media strategy.

Top Findings:

- A Rising Tide: 66% of marketers are more optimistic about business opportunity in 2010.

- Burning Down the House: Social media remains hot with 70% of marketers planning new social media initiatives in 2010.

- Ready for their Closeup: “Mobile Marketing” and “Social Media” officially made the top-10 concept list for the first time.

- Close to the Vest: Marketing executives are more likely to employ internal employees for their social media initiatives than outside firms.

Too much of a good thing

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• Six Elements of Effective Social Media Benchmarking – Chuck Hemann

• Six Degrees Of Social Media Monitoring – BrandSavant

• Let’s Talk Social Media Monitoring. (Listen In!) – Fresh Squeezed Marketing

• Essential Tools To Monitor Online Reputation – David Wallace

• Social Media Buzz Monitoring and Analysis Tools – Great Progress, Lots of Opportunity – IK On Innovation

• 8 Social Media Monitoring Tools – Onflow Interactive Blog

• Social media monitoring tools – we take a test drive – RMM

• Use Google Reader as Your PR Monitoring Tool – Bill Rice

• Roundup: Social Media Monitoring Tools – New York Times

• Social Media Monitoring Tools In Action: Radian6 vs Alterian / Techrigy SM2 – Alex Poulos

• How To Measure Online Brand Popularity – ROI Consultancy

• 5 Reasons Online Metrics Matter – Samir Balwani

• Do PR Agencies Need Filters? – High Talk

• The Brand Dashboard: A Window to Relevance – Brian Solis

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Altimeter’s new study shares 18 social CRM use cases. Among the report’s insights:

• For companies, real time is not fast enough. Companies need to be able to anticipate what customers are going to say and do, in order to keep up. Although Motrin responded to angry mom’s within 24 hours –it was too slow.
• Companies are unable to scale to meet the needs of social. No matter how many community managers Dell and Comcast Cares hires to support, they’ll never be able to match the number of active customers. They need tools, and they need them now.
• Customers don’t care what department you’re in they just want their problem fixed. Dooce’s support problem with Maytag quickly became a PR nightmare –had the support group known she was an influencer (and what it means), they could have serviced her better.

• Measuring Social Media with Web Analytics, Part 1 – Search Engine Watch

• 5 Ways to Prepare for a Social Media Disaster – Blogging Innovation

• Define and Refine: 5 Steps to Build Better Searches – Spiral16

• Using Social Media for Competitive Intelligence – Sysomos

• Brand Monitoring is Not Research – Tom O’Brien

• Two New Surveys Validate Companies Adoption of Social Media -Valeria Maltoni

• Sexy Numbers: Measuring ROI in Social Media Campaigns – Reve News

• Top 15 Free Services To Monitor and Track Your Brand Online – To Muse

• Measuring digital PR – Marcom

• When Crisis Attacks – Scott Monty

• The measurement quagmire – what matters most? – Valley PR

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A follow-up study from Duke University’s Fuqua School of Business and the American Marketing Association (AMA) shows that current and projected social media marketing budgets have increased in the past six months.

Marketers expect to allocate nearly one-fifth of their total marketing budgets to social media in the next five years. The projection shows a five percent increase from just six months ago. These numbers  may continue in their climb as marketers become more aware of the opportunities afforded by social media and as they gain more experience in running successful campaigns.