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Newsflash: Social Media Among Top Marketing Trends

March 19th, 2010
Posted by: Hannah Del Porto Posted in Media Measurement, Media Monitoring

To the surprise of absolutely no one, social media made a fine showing in The Marketing Executives Networking Group (MENG) and Anderson Analytics’  Third Annual Survey of Top Marketing Trends.

The survey polled MENG’s nearly 2000 senior marketing members on the marketing concepts, buzz words and social media strategy.

Top Findings:

- A Rising Tide: 66% of marketers are more optimistic about business opportunity in 2010.

- Burning Down the House: Social media remains hot with 70% of marketers planning new social media initiatives in 2010.

- Ready for their Closeup: “Mobile Marketing” and “Social Media” officially made the top-10 concept list for the first time.

- Close to the Vest: Marketing executives are more likely to employ internal employees for their social media initiatives than outside firms.

Too much of a good thing

While marketers increasingly acknowledge the opportunities afforded by social media, the incessant chatter surrounding it can sometimes be overwhelming. “Social media”, “Twitter” and “social networking” ranked as the buzz words that marketers are most tired of hearing. I wouldn’t mind adding “zeitgeist” and “meme” to that list.

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This entry was posted on Friday, March 19th, 2010 at 2:02 pm and is filed under Media Measurement, Media Monitoring. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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