Social Marketing Budgets to Triple in 5 Years
March 5th, 2010Posted by: Hannah Del Porto Posted in marketing
A follow-up study from Duke University’s Fuqua School of Business and the American Marketing Association (AMA) shows that current and projected social media marketing budgets have increased in the past six months.
Marketers expect to allocate nearly one-fifth of their total marketing budgets to social media in the next five years. The projection shows a five percent increase from just six months ago. These numbers may continue in their climb as marketers become more aware of the opportunities afforded by social media and as they gain more experience in running successful campaigns.
