Social Media Measurement Checklist
January 28th, 2010Posted by: Hannah Del Porto Posted in Media Measurement, Resources
Katie Paine, a staunch advocate of measurement in PR, has posted a printable PDF checklist of steps to organize a media monitoring program. We covered a lot of the questions you need to answer in our Media Monitoring 101 guide, but Katie also adds guides for selecting a CRM/Web Analytics tool and for organizing surveys (the best way to tie your coverage to results).
Covered in the checklist:
- Define your measures of success, KPIs and Dashboard
- Select a listening/monitoring tool
- Select a web analytic and/or CRM tool
- Select a survey tool
- Analyze & report results
And because Katie knows that every company’s needs are unique, the sections also have some extra lines so you can fill in your own guiding questions or goals.
If you’re overwhelmed by the information that’s out there or just starting a measurement program, then this simple, printable checklist is a great place to start.
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January 29th, 2010 at 3:09 pm
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