ImpactWatch Blog

• A New Paradigm for Media Analysis: Weighted Media Cost – IPR and Katie Paine’s response with possibly the best blog title we’ll see this year – “Pat Robertson, zombie metrics and other things that just don’t die”

• Wiring In Social Media Measurement – Amber Naslund

• Removing the Blindfold that Prevents True Engagement and Measurement in Social Media – Brian Solis

• How Are You Measuring Your Community? – Lisa Barone

• HOW TO: Set up a free online monitoring system – Sarah Evans

• COI’s standardisation of PR evaluation metrics – Metrica

• 5 Steps to a Better Social Media Monitoring Plan – Amber Naslund

• Avoiding Social Media’s Own “Ad Equivalency Value” – Dave Fleet

• 5 Steps To Better Social Media ROI Measurement – Nate Kartchner

• Social Media Monitoring, Using Twitter as a PR Early Warning System – Bill Rice

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This entry was posted on Friday, January 22nd, 2010 at 3:32 pm and is filed under Media Measurement, Media Monitoring. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.