ImpactWatch Blog

• If you’re going to measure, you have to get real and face the music – Rebecca Denison

• Customer experience and sentiment analysis – KMWorld Magazine

• Comparing Social Media Monitoring Platforms for coverage of Social Media Week NYC – Web Metrics Guru Marshall Sponder

• Define Metrics According to Your Business Objectives – Social Media Today

• Practical Social Media Measurement: Cost Savings – Amber Naslund

• The Fuel: Ongoing Struggle Between Social Budgets and ROI – Digiday

• 3 New Ways to Measure the Social Web – Mashable

• Evaluating Social Media Monitoring Tools. Do I really need all that? – Jimmy Gilmore

• How Much Is a Social Media Participant Worth? – ClickZ News

• Adopting a Qualitative Approach to Media Measurement Assessment – PR News

• How to choose the right media monitoring keywords for best results – Marketwire

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Slideshows and Presentations

• Social Influence Marketing Trends – Shiv Singh

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This entry was posted on Friday, February 5th, 2010 at 3:35 pm and is filed under Media Measurement, Media Monitoring. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.