ImpactWatch Blog

• Why Are You Wasting Time and Money with Radian6, Scout Labs, SM2, or Other Social Media Monitoring Tool? – Steve Farnsworth

• Social Media Metrics: Count Thank You’s, Not Click-Throughs – Mark Drapeau

• De-fuzzing social media measurement – Jeremy Swifen

• Measure outcome not output – 101 but worth remembering – Mike Love

• A couple more items on the “new” AVEs – Why some PR people deserve and get a seat at the table and others do not from Katie Paine and Weighted Media Cost: the Holy Grail of Metrics from PR News. Plus AVE, Still an Inaccurate Yardstick from Matt Donahue at Dow Jones.

• The Hammer and the Scalpel: Lessons in the Evolution of Social Media Metrics – Digital Insight

• Do you want Kevin Smith talking about your brand? – Synthesio

• One Simple Way to Measure Social Media ROI – Stephane Leduc

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This entry was posted on Friday, February 19th, 2010 at 3:29 pm and is filed under Media Measurement, Media Monitoring, Resources. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.