What Social Metrics are Organizations Monitoring and Measuring?
February 26th, 2010Posted by: Hannah Del Porto Posted in marketing, Media Measurement
MarketingSherpa asked more than 2,000 marketers what metrics they use to monitor and measure impact, and here’s what the study found:
The executive summary of their 2010 Social Media Marketing Benchmark Report is available in PDF format. Hopefully it explains why less than half of marketers are measuring the lead generation of their social media programs…
