Archive for the ‘Media Measurement’ Category

Top Social Media Monitoring & Measurement Posts of the Week

Friday, September 3rd, 2010
Posted by: Hannah Del Porto

With everyone on vacation this month, there hasn’t been a lot to read. Here’s the best of August:

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See Last Week’s Top Posts

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photo: Mark Strozier

Top Social Media Monitoring & Measurement Posts of the Week

Friday, July 30th, 2010
Posted by: Hannah Del Porto

Twitter Chat: Social Media Monitoring and Measurement

Friday, July 30th, 2010
Posted by: Hannah Del Porto

This week was the first meeting of the #smmeasure chat on Twitter to discuss social media monitoring and measurement. I think it takes time to build a community for these discussions (hey, that sounds like marketing advice) so with about 80 participants, #smmeasure is off to a good start.

Although it can be difficult to join week after week, I think that Twitter chats are really quite brilliant. They enable topical discussions with no travel, no tickets, no credentials. Unlike an industry conference where the few speak to the many, Twitter chats gives novices, students and consumers the ability to jump right and voice their opinions to the experts. It can often be an unparalleled opportunity to learn from people you would rarely get a chance to speak with otherwise.

I’ve enjoyed the weekly #socialmedia chat (Tuesdays, 12pm EST) for some time. The topic can be almost anything related to professional social media use and the guest moderators are usually pretty awesome. The new #smmeasure chat will be Thursdays at 12pm EST (doesn’t anyone eat lunch anymore?). There is also a bi-weekly #measurepr chat for the intersection of PR and social media which takes place every other Tuesday. Yes, also at 12pm EST.

Are there any other twitter chats that discuss social media monitoring and measurement? I still have a few lunch hours free. (SMMM, delicious!)

Hannah

-Photo: Marc Smith

Top Social Media Monitoring & Measurement Posts of the Week

Friday, July 16th, 2010
Posted by: Hannah Del Porto

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SEE LAST WEEKS TOP POSTS

Top Social Media Monitoring & Measurement Posts of the Week

Friday, July 9th, 2010
Posted by: Hannah Del Porto

A few goodies for the week:

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SEE LAST WEEK’S TOP POSTS

Top Social Media Monitoring & Measurement Posts of the Week

Friday, July 2nd, 2010
Posted by: Hannah Del Porto

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SEE LAST WEEK’S TOP POSTS OF THE WEEK

Barcelona Declaration on PR Measurement

Friday, June 18th, 2010
Posted by: Hannah Del Porto


The Second European Summit on Measurement finishes up today with one of its major goals accomplished. The Barcelona Declaration of Research Principles has been voted on and passed by 200 delegates and the leaders of five major international PR measurement and evaluation organizations  (The Global Alliance, IPR Measurement Commission, AMEC, PRSA and ICCO).

The principles of the declaration are:

1. Goal setting and measurement are fundamental aspects of any PR programmes.
2. Media measurement requires quantity and quality – cuttings in themselves are not enough.
3. Advertising Value Equivalents (AVEs) do not measure the value of PR and do not inform future activity.
4. Social media can and should be measured.
5. Measuring outcomes is preferred to measuring media results.
6. Business results can and should be measured where possible.
7. Transparency and Replicability are paramount to sound measurement.

This is an international agreement to raise standards and to continue working towards reliable, valid and objective measurement of communications programs. Good stuff!

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Top Social Media Monitoring & Measurement Posts of the Week

Friday, June 18th, 2010
Posted by: Hannah Del Porto

Slow week, but I’m working on the Top Posts of the Year from the past 52 Top Posts of the Week lists. Please add a comment with anything that I missed. Also, Dear Mark Evans, please stop cranking out amazing blog posts every day. It is making the rest of us look bad :)

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SEE LAST WEEK’S TOP POSTS

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Still Some Work to Do in Measuring Social Media

Friday, June 18th, 2010
Posted by: Hannah Del Porto

Top Social Media Monitoring & Measurement Posts of the Week

Friday, June 11th, 2010
Posted by: Hannah Del Porto

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SEE LAST WEEK’S TOP POSTS

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Follow Hannah on Twitter.

Follow ImpactWatch on Twitter.

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Photo: Bluedharma