ImpactWatch Blog

These are a couple of those statistics pages that we pulled from other SLURP140 sites.

• Three Metrics That Make PR Measurement More Meaningful – The PR Measurement Table

• How to Select a Social Media Monitoring Service – The IT Chronicle

• Listening Is a Skill Well Learned – ClickZ News

• The Importance of Monitoring the “Webiverse” – Fast Company

• Get PR Measurement Off The Island – Waxing UnLyrical

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SEE LAST WEEK´S TOP POSTS

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photo: x-ray delta one

A few goodies for the week:

• Social Media Metrics Beyond Small Victories – Engage

• Online Media Monitoring: An Essential Part of Listening – Burrelles Luce

• Try Being Unsocial with Customers First – Destination CRM

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SEE LAST WEEK’S TOP POSTS

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photo: soulfish

With everyone on vacation this month, there hasn’t been a lot to read. Here’s the best of August:

• 10 Steps for Successful Social Media Monitoring – Mashable

• Social Media ROI – is this the measurement framework we’ve been waiting for? – Smart Insights

• The 10/90 Rule for Social Media – Sysomos

• Ethics in PR Measurement – Philip Sheldrake

• The etiquette of eavesdropping – Research Magazine

• Rethinking the Value of Social Media: Measurement – WebWorkerDaily

• From WTF To KPI: PR Measurement In Acronyms – Shonali Burke

• Choosing Goals for Social Media – Amber Naslund

• Customized Social Media Metrics Are Important to Measurement – Spiral16

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See Last Week’s Top Posts

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photo: Mark Strozier

• The most discouraging news of the week for PR – Katie Paine  and PR Measurement Principle Three: What Counts? – Intelitecht

• 7 Reasons Social Media Is Bad for Marketing – Hubspot

• Crafting a Social Media Plan – Even If It Is Off Target – Marketing Vox

• SMART Social Media ROI: Show me the Money! – Search Engine Watch

• Successful social media analytics requires commitment, experimentation – SearchCRM.com

This week was the first meeting of the #smmeasure chat on Twitter to discuss social media monitoring and measurement. I think it takes time to build a community for these discussions (hey, that sounds like marketing advice) so with about 80 participants, #smmeasure is off to a good start.

Although it can be difficult to join week after week, I think that Twitter chats are really quite brilliant. They enable topical discussions with no travel, no tickets, no credentials. Unlike an industry conference where the few speak to the many, Twitter chats gives novices, students and consumers the ability to jump right and voice their opinions to the experts. It can often be an unparalleled opportunity to learn from people you would rarely get a chance to speak with otherwise.

I’ve enjoyed the weekly #socialmedia chat (Tuesdays, 12pm EST) for some time. The topic can be almost anything related to professional social media use and the guest moderators are usually pretty awesome. The new #smmeasure chat will be Thursdays at 12pm EST (doesn’t anyone eat lunch anymore?). There is also a bi-weekly #measurepr chat for the intersection of PR and social media which takes place every other Tuesday. Yes, also at 12pm EST.

Are there any other twitter chats that discuss social media monitoring and measurement? I still have a few lunch hours free. (SMMM, delicious!)

Hannah

-Photo: Marc Smith

• Social Media Shell Game: What Do Those Followers, Fan Numbers Really Mean? – Marketing Vox

• How savvy firms monitor customers’ online chatter – Computerworld

• Social media monitoring: time to say ‘sod it’? – Econsultancy

• Just Say No to AVEs – Katie Paine

• Vendors push social media analytics, but some question the technology’s readiness – SearchCRM

• 6 Crucial Social Media Tips for Traditional Media – Mashable

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SEE LAST WEEKS TOP POSTS

A few goodies for the week:

• Social Media Monitoring Tools – How to Pick The Right One – Convince & Convert

• Social Media Monitoring software is a commodity – CustomerThink

• 12 Critical Keywords Every Company Should Monitor in Social Media – Trackur

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SEE LAST WEEK’S TOP POSTS

• Top Five Social Media Marketing Mistakes – BusinessWeek

• How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself – Sociatic

• Social Media Monitoring Tools Exposed – The Viral Muse

• If you only do one thing in Social Media, it ought to be SOCIAL MEDIA MONITORING. – PR Squared

• Matrix: Brand Monitoring, Social Analytics, Social Insights – Jeremiah Owyang

• Manage Your Online Reputation—Before Someone Else Does - Wall Street Journal

• My Feelings About Sentiment Analysis – Intelligent Enterprise

• European PR measurement summit – really? – Liberate Media

• Measuring Social Media’s Impact on the Bottom Line – Winning Business

• Crack isn’t just a waste of time. It’s bad for you too – BrandNet  I thought this headline was funny and went to check it out. Turns out it was actually relevant.

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SEE LAST WEEK’S TOP POSTS OF THE WEEK

The Second European Summit on Measurement finishes up today with one of its major goals accomplished. The Barcelona Declaration of Research Principles has been voted on and passed by 200 delegates and the leaders of five major international PR measurement and evaluation organizations  (The Global Alliance, IPR Measurement Commission, AMEC, PRSA and ICCO).

The principles of the declaration are:

1. Goal setting and measurement are fundamental aspects of any PR programmes.
2. Media measurement requires quantity and quality – cuttings in themselves are not enough.
3. Advertising Value Equivalents (AVEs) do not measure the value of PR and do not inform future activity.
4. Social media can and should be measured.
5. Measuring outcomes is preferred to measuring media results.
6. Business results can and should be measured where possible.
7. Transparency and Replicability are paramount to sound measurement.

This is an international agreement to raise standards and to continue working towards reliable, valid and objective measurement of communications programs. Good stuff!

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