Here at ImpactWatch, we’re not only interested in what people are saying on Twitter, but also the means by which they are saying it.  This week, we took a look at some statistics gleaned by our SLURP140 tool from the State of the Union address as well as the WhatsNextDC conference that happened in Foggy bottom a couple of days ago.

The audience sample size in the SOTU address was much larger, but it was also very clear that many more citizens were tweeting from mobile devices and on-the-go. While many DC social-media-types are using stationary applications such as tweet deck on their laptops and smart phones.  Using the twitter.com web interface was not even listed in the top 10 sources of tweets during the SOTU, but it ranked third during the conference.

These are a couple of those statistics pages that we pulled from other SLURP140 sites.

• Three Metrics That Make PR Measurement More Meaningful – The PR Measurement Table

• How to Select a Social Media Monitoring Service – The IT Chronicle

• Listening Is a Skill Well Learned – ClickZ News

• The Importance of Monitoring the “Webiverse” – Fast Company

• Get PR Measurement Off The Island – Waxing UnLyrical

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SEE LAST WEEK´S TOP POSTS

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photo: x-ray delta one

• Social Media Metrics Beyond Small Victories – Engage

• Online Media Monitoring: An Essential Part of Listening – Burrelles Luce

• Try Being Unsocial with Customers First – Destination CRM

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SEE LAST WEEK’S TOP POSTS

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photo: soulfish

• 10 Steps for Successful Social Media Monitoring – Mashable

• Social Media ROI – is this the measurement framework we’ve been waiting for? – Smart Insights

• The 10/90 Rule for Social Media – Sysomos

• Ethics in PR Measurement – Philip Sheldrake

• The etiquette of eavesdropping – Research Magazine

• Rethinking the Value of Social Media: Measurement – WebWorkerDaily

• From WTF To KPI: PR Measurement In Acronyms – Shonali Burke

• Choosing Goals for Social Media – Amber Naslund

• Customized Social Media Metrics Are Important to Measurement – Spiral16

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See Last Week’s Top Posts

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photo: Mark Strozier

• 7 Reasons Social Media Is Bad for Marketing – Hubspot

• Crafting a Social Media Plan – Even If It Is Off Target – Marketing Vox

• SMART Social Media ROI: Show me the Money! – Search Engine Watch

• Successful social media analytics requires commitment, experimentation – SearchCRM.com

Although it can be difficult to join week after week, I think that Twitter chats are really quite brilliant. They enable topical discussions with no travel, no tickets, no credentials. Unlike an industry conference where the few speak to the many, Twitter chats gives novices, students and consumers the ability to jump right and voice their opinions to the experts. It can often be an unparalleled opportunity to learn from people you would rarely get a chance to speak with otherwise.

I’ve enjoyed the weekly #socialmedia chat (Tuesdays, 12pm EST) for some time. The topic can be almost anything related to professional social media use and the guest moderators are usually pretty awesome. The new #smmeasure chat will be Thursdays at 12pm EST (doesn’t anyone eat lunch anymore?). There is also a bi-weekly #measurepr chat for the intersection of PR and social media which takes place every other Tuesday. Yes, also at 12pm EST.

Are there any other twitter chats that discuss social media monitoring and measurement? I still have a few lunch hours free. (SMMM, delicious!)

Hannah

-Photo: Marc Smith

• How savvy firms monitor customers’ online chatter – Computerworld

• Social media monitoring: time to say ‘sod it’? – Econsultancy

• Just Say No to AVEs – Katie Paine

• Vendors push social media analytics, but some question the technology’s readiness – SearchCRM

• 6 Crucial Social Media Tips for Traditional Media – Mashable

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SEE LAST WEEKS TOP POSTS

• Social Media Monitoring Tools – How to Pick The Right One – Convince & Convert

• Social Media Monitoring software is a commodity – CustomerThink

• 12 Critical Keywords Every Company Should Monitor in Social Media – Trackur

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SEE LAST WEEK’S TOP POSTS

• How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself – Sociatic

• Social Media Monitoring Tools Exposed – The Viral Muse

• If you only do one thing in Social Media, it ought to be SOCIAL MEDIA MONITORING. – PR Squared

• Matrix: Brand Monitoring, Social Analytics, Social Insights – Jeremiah Owyang

• Manage Your Online Reputation—Before Someone Else Does - Wall Street Journal

• My Feelings About Sentiment Analysis – Intelligent Enterprise

• European PR measurement summit – really? – Liberate Media

• Measuring Social Media’s Impact on the Bottom Line – Winning Business

• Crack isn’t just a waste of time. It’s bad for you too – BrandNet  I thought this headline was funny and went to check it out. Turns out it was actually relevant.

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SEE LAST WEEK’S TOP POSTS OF THE WEEK

The principles of the declaration are:

1. Goal setting and measurement are fundamental aspects of any PR programmes.
2. Media measurement requires quantity and quality – cuttings in themselves are not enough.
3. Advertising Value Equivalents (AVEs) do not measure the value of PR and do not inform future activity.
4. Social media can and should be measured.
5. Measuring outcomes is preferred to measuring media results.
6. Business results can and should be measured where possible.
7. Transparency and Replicability are paramount to sound measurement.

This is an international agreement to raise standards and to continue working towards reliable, valid and objective measurement of communications programs. Good stuff!

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