ImpactWatch Blog

To the surprise of absolutely no one, social media made a fine showing in The Marketing Executives Networking Group (MENG) and Anderson Analytics’  Third Annual Survey of Top Marketing Trends.

The survey polled MENG’s nearly 2000 senior marketing members on the marketing concepts, buzz words and social media strategy.

Top Findings:

- A Rising Tide: 66% of marketers are more optimistic about business opportunity in 2010.

- Burning Down the House: Social media remains hot with 70% of marketers planning new social media initiatives in 2010.

- Ready for their Closeup: “Mobile Marketing” and “Social Media” officially made the top-10 concept list for the first time.

- Close to the Vest: Marketing executives are more likely to employ internal employees for their social media initiatives than outside firms.

Too much of a good thing

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• Six Elements of Effective Social Media Benchmarking – Chuck Hemann

• Six Degrees Of Social Media Monitoring – BrandSavant

• Let’s Talk Social Media Monitoring. (Listen In!) – Fresh Squeezed Marketing

• Essential Tools To Monitor Online Reputation – David Wallace

• Social Media Buzz Monitoring and Analysis Tools – Great Progress, Lots of Opportunity – IK On Innovation

• 8 Social Media Monitoring Tools – Onflow Interactive Blog

• Social media monitoring tools – we take a test drive – RMM

• Use Google Reader as Your PR Monitoring Tool – Bill Rice

• Roundup: Social Media Monitoring Tools – New York Times

• Social Media Monitoring Tools In Action: Radian6 vs Alterian / Techrigy SM2 – Alex Poulos

• How To Measure Online Brand Popularity – ROI Consultancy

• 5 Reasons Online Metrics Matter – Samir Balwani

• Do PR Agencies Need Filters? – High Talk

• The Brand Dashboard: A Window to Relevance – Brian Solis

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• Measuring Social Media with Web Analytics, Part 1 – Search Engine Watch

• 5 Ways to Prepare for a Social Media Disaster – Blogging Innovation

• Define and Refine: 5 Steps to Build Better Searches – Spiral16

• Using Social Media for Competitive Intelligence – Sysomos

• Brand Monitoring is Not Research – Tom O’Brien

• Two New Surveys Validate Companies Adoption of Social Media -Valeria Maltoni

• Sexy Numbers: Measuring ROI in Social Media Campaigns – Reve News

• Top 15 Free Services To Monitor and Track Your Brand Online – To Muse

• Measuring digital PR – Marcom

• When Crisis Attacks – Scott Monty

• The measurement quagmire – what matters most? – Valley PR

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• ROI: How to Measure Return on Investment in Social Media – Brian Solis

• Social media measurement: Sometimes a picture is worth a thousand tweets and Three reasons why the “experts” are wrong about social media measurement from Mark Schaefer

• Considering a Social Media Monitoring Investment? Ask Questions First – Beth Harte

• Social Media Monitoring Industry Survey – Jason Falls

• The minefield of social media monitoring – Corp Comms

• Social Technology Buyers Matrix: Broad vs Specialized vs Do It Yourself – Jeremiah Owyang

• Putting the Public Back in PR Measurement – Valeria Maltoni

• The 10 Social Media Metrics Your Company Should Monitor – Social Media Today

• Metrics For Tracking Social Media Engagement – User Driven

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MarketingSherpa asked more than 2,000 marketers what metrics they use to monitor and measure impact, and here’s what the study found:

The executive summary of their 2010 Social Media Marketing Benchmark Report is available in PDF format. Hopefully it explains why less than half of marketers are measuring the lead generation of their social media programs…

• Why Are You Wasting Time and Money with Radian6, Scout Labs, SM2, or Other Social Media Monitoring Tool? – Steve Farnsworth

• Social Media Metrics: Count Thank You’s, Not Click-Throughs – Mark Drapeau

• De-fuzzing social media measurement – Jeremy Swifen

• Measure outcome not output – 101 but worth remembering – Mike Love

• A couple more items on the “new” AVEs – Why some PR people deserve and get a seat at the table and others do not from Katie Paine and Weighted Media Cost: the Holy Grail of Metrics from PR News. Plus AVE, Still an Inaccurate Yardstick from Matt Donahue at Dow Jones.

• The Hammer and the Scalpel: Lessons in the Evolution of Social Media Metrics – Digital Insight

• Do you want Kevin Smith talking about your brand? – Synthesio

• One Simple Way to Measure Social Media ROI – Stephane Leduc

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• The Most Painful Social Media Metric – BrandSavant

• Social Media Monitoring: Who’s Making Money? – Our Social Times

• 5 Ways to Avoid Sabotaging Your Personal Brand Online – Dan Schawbel via Mashable

• How To Measure Social Media ROI – Dreamgrow

• I hate to say this but PR people just don’t get metrics – Social Media Today

• Social Media Metrics My ASS! – Zachary Cohen

• 7 Steps to Selecting a Social Media Monitoring Tool – Alex Poulos

• Social Media Monitoring, Tracking Investor Sentiment on Twitter – Bill Rice

• Actionable insights from social media monitoring – Brandtology

• Four Steps To Obtain Budget For Monitoring In 2010 – Chuck Hemann

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• If you’re going to measure, you have to get real and face the music – Rebecca Denison

• Customer experience and sentiment analysis – KMWorld Magazine

• Comparing Social Media Monitoring Platforms for coverage of Social Media Week NYC – Web Metrics Guru Marshall Sponder

• Define Metrics According to Your Business Objectives – Social Media Today

• Practical Social Media Measurement: Cost Savings – Amber Naslund

• The Fuel: Ongoing Struggle Between Social Budgets and ROI – Digiday

• 3 New Ways to Measure the Social Web – Mashable

• Evaluating Social Media Monitoring Tools. Do I really need all that? – Jimmy Gilmore

• How Much Is a Social Media Participant Worth? – ClickZ News

• Adopting a Qualitative Approach to Media Measurement Assessment – PR News

• How to choose the right media monitoring keywords for best results – Marketwire

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Slideshows and Presentations

• Social Influence Marketing Trends – Shiv Singh

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Tons of great stuff this week… Also check out the printable social media monitoring checklist from Katie Paine.

• The Maturation of Social Media ROI – Brian Solis via Mashable

• Brand Comfort: Online Ads Asked To Adopt Off-line Metrics – Mediapost

• Most Print and Online Journalists Use Social Media for Story Research – Poynter

• Social Media Assignment: Free Metric and Measurement Tools – Online Journalism

• Social Media Metrics – SIM Score vs Net Reputation Score (NRS) – Social Commerce Today

• Metric Formerly Known as AVE – Alan Chumley

• This is How You Measure Social Media ROI – Samir Balwani

• Facebook Develops Conversion Tracking Tool: What’s A Fan Worth? – Mediapost

• Practical Social Media Measurement: Awareness, Attention, Reach – Amber Naslund

• 20 Metrics To Effectively Track Social Media Campaigns – Search Engine Land

• 5 Metrics for Nonprofit Communication -PRtini and Chuck Hemann

• Set Up Your Own Social Media Listening Post for Free Online Brand Monitoring – Social Media Marketing

• 10 Top Questions for Contemplating Social Media Monitoring – Social Gastronomy

• Social media tools that marketers shouldn’t miss – iMedia Connection

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Katie Paine, a staunch advocate of measurement in PR, has posted a printable PDF checklist of steps to organize a media monitoring program. We covered a lot of the questions you need to answer in our Media Monitoring 101 guide, but Katie also adds guides for selecting a CRM/Web Analytics tool and for organizing surveys (the best way to tie your coverage to results).

Covered in the checklist:

• Define your measures of success, KPIs and Dashboard
• Select a listening/monitoring tool
• Select a web analytic and/or CRM tool
• Select a survey tool
• Analyze & report results

And because Katie knows that every company’s needs are unique, the sections also have some extra lines so you can fill in your own guiding questions or goals.

If you’re overwhelmed by the information that’s out there or just starting a measurement program, then this simple, printable checklist is a great place to start.

Print that sucker out now!

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