Archive for the ‘Media Monitoring’ Category

When Social Media Monitoring Hurts

Friday, June 4th, 2010
Posted by: Hannah Del Porto

A Typical Case of Mediamonitoringitis

I’m not talking about hurting your reputation, hurting your bottom line or hurting your feelings. I mean injuries. Literally. Physically.

I’ve done media monitoring for 8 years now. It involves a lot of typing and a lot of clicking. I started wearing a wrist brace (a cute gray and pink one for girls) years ago when I got mouse-thumb reminiscent of the aches caused by 16 hours of Zelda. The wrist brace is amazing. I force all of our analysts to wear them prophylactically to avoid getting to the point where they have pain. And it really works…

Sadly, it turns out that I have a whole other hand to bang up. When I lost feeling in my pinky and ring finger, I googled it (duh) and found that it is a common result of putting weight on your elbow. You know how you put your elbow on the desk and rest your head in your hand? Stop doing that. I stopped doing that. It still didn’t go away so I went to the doctor.* She said there are other ways to tick off that nerve that runs across your elbow – your “funny bone” – besides leaning on it. One of those ways is banging on the keyboard for 12 hours a day for 10 years. Huh.

The doctor ordered me to give up keyboards and mice for at least 5 days to give my hand a rest. When I got home, I got on the computer (oops) to research workstation ergonomics. I had to find some organization of equipment that would let me keep working without pain and injury. Then I looked down at my keyboard and saw…

WARNING! To reduce risk of serious injury, read Safety & Comfort Guide provided with product and at www.hp.com/ergo

Seriously? I’ve had this computer for 2 years and I have NEVER noticed that before. So I went there. I went to the CDC.

Your Computer Is Trying to Tell You Something

I went to OSHA. I went to the freaking Department of Defense (they like white papers). I found a ton of information. Most of it is stuff I had heard or read before but I wasn’t actually doing. My office chair was not in an ideal position. I was using a laptop instead of a separate keyboard. I rest my wrists on the keyboard while typing.

I’m sure that many of you reading have similar habits and it doesn’t really seem like a big deal because your fingers haven’t been asleep for a month. But you might think about not letting it get to that point. If you do media monitoring, you are doing a lot of typing. You’re clicking, you’re copying, you’re commenting. You’re probably asking your hands to do things they weren’t designed or conditioned to do.

It would be silly to tell you to stop monitoring your media coverage (we still want your money), but there are little changes you can make to ensure that you can do it comfortably for a long time. I think OSHA has the best resources, including a thorough checklist you can use to make sure you have a good set-up.  Happy Clicking.

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*Please visit your physician should you lose feeling in any body part(s).

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Keyboard photo: BennyLin0724

Hand photo: N1NJ4

Top Social Media Monitoring & Measurement Posts of the Week

Friday, May 28th, 2010
Posted by: Hannah Del Porto

OK, more like top posts of the month at this point. I have been out for vacation and on the disabled list these past few weeks. I know, I know… I missed you, too. But I did keep up with the best in media monitoring news and here it is:

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SEE LAST WEEK’S TOP POSTS

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Top Social Media Monitoring & Measurement Posts of the Week

Friday, April 9th, 2010
Posted by: Hannah Del Porto

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Photo by: striatic

Top Social Media Monitoring & Measurement Posts of the Week

Friday, April 2nd, 2010
Posted by: Hannah Del Porto

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Photo by: http://www.flickr.com/photos/warrenski/ / CC BY-SA 2.0

Top Social Media Monitoring & Measurement Posts of the Week

Friday, March 26th, 2010
Posted by: Hannah Del Porto

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Photo: http://www.flickr.com/photos/wwworks/ / CC BY 2.0

Top Social Media Monitoring & Measurement Posts of the Week

Friday, March 19th, 2010
Posted by: Hannah Del Porto

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Photo by: http://www.flickr.com/photos/jexton80/ / CC BY-ND 2.0

Newsflash: Social Media Among Top Marketing Trends

Friday, March 19th, 2010
Posted by: Hannah Del Porto

To the surprise of absolutely no one, social media made a fine showing in The Marketing Executives Networking Group (MENG) and Anderson Analytics’  Third Annual Survey of Top Marketing Trends.

The survey polled MENG’s nearly 2000 senior marketing members on the marketing concepts, buzz words and social media strategy.

Top Findings:

- A Rising Tide: 66% of marketers are more optimistic about business opportunity in 2010.

- Burning Down the House: Social media remains hot with 70% of marketers planning new social media initiatives in 2010.

- Ready for their Closeup: “Mobile Marketing” and “Social Media” officially made the top-10 concept list for the first time.

- Close to the Vest: Marketing executives are more likely to employ internal employees for their social media initiatives than outside firms.

Too much of a good thing

While marketers increasingly acknowledge the opportunities afforded by social media, the incessant chatter surrounding it can sometimes be overwhelming. “Social media”, “Twitter” and “social networking” ranked as the buzz words that marketers are most tired of hearing. I wouldn’t mind adding “zeitgeist” and “meme” to that list.

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Top Social Media Monitoring & Measurement Posts of the Week

Friday, March 12th, 2010
Posted by: Hannah Del Porto

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Photo: http://www.flickr.com/photos/lightmatter/ / CC BY 2.0

Top Social Media Monitoring & Measurement Posts of the Week

Friday, March 5th, 2010
Posted by: Hannah Del Porto

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Photo by: http://www.flickr.com/photos/faceeater/ / CC BY-ND 2.0

Top Social Media Monitoring & Measurement Posts of the Week

Friday, February 26th, 2010
Posted by: Hannah Del Porto

highscore

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Photo by: http://www.flickr.com/photos/schatz/ / CC BY-SA 2.0