ImpactWatch Blog

ImpactWatch now displays a real-time feed of custom filtered tweets right on your dashboard.

Based on Slurp140 technology, the new Twitter stream updates automatically to display new tweets, a leaderboard of most frequent tweeters, and stats on your tweets over time.

Best of all, you can instantly reply to or retweet any mention right from your tweet stream!

The new Twitter tool complements ImpactWatch’s existing range of feed sources which includes print, online or broadcast news, and social media sources. Depending on your monitoring and measurement needs we can customize your platform with the sources that are important to you.

Graphs and statistics also update in real-time on the Dashboard page, so you can see the who, when and what of your Twitter coverage.

We have a lot of features on the way in the coming weeks, so keep an eye out for more. Sign up for a Demo Account now to check it out!

• Social Media Metrics: What We Need to Track Sales – Left the Box

• Social Media Monitoring: Why You Must & Its Value – Techrigy

• Make Sure Social Media Metrics Are Meaningful – IT Business Edge

• The Truth About Measuring Social Media – Nation Ranch

• Scaling Social Media – Web Trends

• Can computers take the place of the personal touch in media evaluation - Corp Comms Magazine

• Social-Media ROI Elusive: MarketingProfs Poll – Marketing Profs

• Meeting the New Media Challenge with ROI – TalentZoo

• Why Your Small Business Needs to Measure Its Return on Social Media Investments – Content Marketing Today

Cross posted from The Bivings Report

Anyone that has been to a tech conference the last few years knows that there is a huge amount of back channel communication that occurs on Twitter.   People provide live coverage of the talks they go to.  People organize dinner plans.  People stage revolts against panelists.  The conversation is constant, unfiltered and takes place in real time.

The preeminent poli-tech conference, Personal Democracy Forum, takes place next Monday and Tuesday in New York City.  Since we are a sponsor and partner of the Personal Democracy Forum, we decided to launch a tool that will aggregate conversation around the conference.  Check out Twitterslurp for #pdf2009.

We are finishing up details, but here is a list of Twitterslurp’s key features:

• The site will ingest any posts tagged as “#pdf09″, “#pdf2009″ or “Personal Democracy Forum” onto our main page in real time.  We can expand the words we track if other phrases/tags are used.  This will allow us to ingest the entire conversation, and not limit us to only pulling in mentions of a single hashtag.
• Twitterslurp features a leaderboard listing the top Twitter users at the conference based on volume.  Later today, we are going to expand this to feature a fuller leaderboard.  Our hope is that this directory of people tweeting about the conference will make it easy for people to make connections with others at the conference.
• Twitterslurp features a stats page that analyzes the volume of tweets that are coming in.
• We’ll be able to use our backend system to filter out spammers.  At the end of the conference, we’ll also have a database of all the relevant tweets which will allow us to do a full analysis of the conversation post-conference.

Most importantly, we’ll be releasing the code behind Twitterslurp to the open source community next so that other conferences/organizations can use the tool.

Check out Twitterslurp, and follow @bivings for the latest about the release of the tool.

TwitScoop is a website that shows recent spikes on Twitter and links to users’ postings. In addition, the trends are supplemented with visual data representing mentions over the past few hours. Another cool feature is an animated word cloud, shrinking/enlarging words gradually as they fade in and out of popularity.

I know most people are probably tired of reading about Twitter remixes, but this one is particularly well designed. It’s simple and functional, providing me with informatoin that very well may be relevant to my interests (the now).

In addition, there is a search tool and more information available for trends directly from the home page. Your Twitter credentials will suffice as an account login for TwitScoop. If only their API supported exporting these visualizations, or creating animated word clouds with terms of your choosing — there’d be some real value in that. So far it appears to restrict the API for hot trends (from their home page) only.

Earlier this week Facebook announced the general availability of an Open Stream API allowing developers to incorporate user’s activity stream into their applications. For instance, I use Tweedeck to keep track of all the people I’m following on Twitter, and now one of the columns I can display shows the activity stream of my friends and I on Facebook. I can see it all in the same interface. Another example is the third-party Facebook application Newsfeed RSS. Once I added that application and gave it access to my activity stream, it output a RSS feed link that I can use to pull that information into any feed reader I want. Not only could I keep track in my reader now, but it would be archiving that feed so I can go back and find status updates in the past.

This is a big step forward in convenience, and it seems that a lot of people in the blogosphere are talking about how great it is for you to be able to access your activity stream, and all the activity streams of the people who trust you as friends on Facebook.

But that brings up a big question. What about that trust?

I’ve always though it was kind of weird that if a friend of yours is tagged in a photo, not only can you see that photo, but you can see the whole album, even if the person who posted it isn’t a friend of yours. Newsfeed RSS pretty much makes that possible with your entire activity stream.

RSS output allows you to not only read it in your RSS feed reader, but theoretically you could publish that feed anywhere. I could set up a public website showing all of my and my friends updates, viewable by anyone without them ever having to log in to Facebook or have any of my friends approve of it.

In the past Facebook has always been considered a “walled garden” of information in which they could control the walls. While it would be socially unacceptable to broadcast all of my friends updates, and surely against the Faceook Terms of Service, they sure have made it a lot easier to technically do it.

I am a big fan of the tech news aggregator Techmeme as well as its politically focused sister site Memeorandum (not so much the gossip focused WeSmirch).   Both sites use complex algorithms to discover and group new content in real time.  I read both sites on a daily basis as a way of getting a sort of Cliffs Notes summary of what is going on in the tech and political blogosphere on a given day.

Anyone who reads these sites frequently is all to aware of the limits of the site’s automation algorithm.  Content that is only tenuously related is often grouped together.  The lead story on a given topic is sometimes the least important story on the topic.  The point of the news that is being broken is often missed.  The example below, which shows a story about Anna Nicole Smith being hospitalized as the lead story instead of one about her being dead, shows the just one of the kind of problems automation can bring.

Techmeme founder Gabe Rivera explained the gist of the problem in a blog post yesterday:

Any competent developer who tries to automate the selection of news headlines will inevitably discover that this approach always comes up a bit short. Automation does indeed bring a lot to the table — humans can’t possibly discover and organize news as fast as computers can. But too often the lack of real intelligence leads to really unintelligent results.

In an effort to provide better results, Rivera has hired a human editor to augment the his site algorithm.  About the decision, he writes:

Early on, when our system was less technically refined, the clearest path toward improvement involved simply iterating algorithmic development. Later, as the automation reached a certain degree of maturity, we recognized that direct editing could now improve news results by leaps and bounds. Though our roadmap contains a number of novel future algorithmic enhancements, introducing editing now appears to be a no-brainer.

Through our ImpactWatch media monitoring platform, we’ve done a lot of work on automation versus human review.  Indeed, in many ways the challenges we face on are more difficult than Techmeme since ImpactWatch does sentiment analysis as well as categorization.  After a great deal of trial and error on ImpactWatch, we’ve come to the same conclusion as Rivera: the best way to analyze and organize news is through a combination of human editing and automation.  Automation can get you part of the way, but ultimately if you really care about the quality of the analysis some sort of human editing is necessary.

You can make yourself a free, categorized and searchable archive of news on any topic for reference and monitoring using free web-based RSS reader Bloglines in tandem with major news aggregators. This is not something that is immediately apparent, but it’s still relatively simple. Here’s how to do it.

The first thing you’ll need to do is get as much relevant news as possible on the topics of interest to you. There are several volume news aggregators that suit this purpose. (more…)

We have some really exciting news: we have reached an agreement with Moreover Technologies to begin to use their online news content in ImpactWatch, our flagship media monitoring service. For those not in the know, ImpactWatch is a web-based media management platform used by a large number of public relations and corporate communications professionals. We are proud to announce that Moreover now joins other high-volume media content providers such as Factiva and VMS in helping to provide our ImpactWatch clients with a truly global combination of news sources, tools and information that give our clients a simple way to visually track, gather and analyze global news content.

After an exhaustive study of all the major online content aggregators out there, we settled on Moreover as we felt they provided the highest quality and most versatile service available to provide our clients with the kind of flexible, quality media monitoring solution they require.

Moreover has in fact been around for about as long as ImpactWatch, which is another reason we felt compelled to team up with them – it was important to us to choose a product that we felt had really proven itself in the marketplace. In the realm of media monitoring and reputation management, new products seem to come out every week – with the release of the fifth complete work-over of the ImpactWatch software just around the corner the software has gotten to the point where it is really user-friendly, scalable and extremely stable.Anyone interested can see it themselves by entering their name and email on the the ImpactWatch demo form to sign up for a demo.

Our media monitoring product, ImpactWatch, has always been able to accept and display non-English news articles. But we recently had a client that wanted to take things a step further and create a version of ImpactWatch entirely in Japanese (navigation, drop downs, everything). We just finished the work (see sample screenshot below) and the infrastructure improvements we made mean that we can now rapidly deploy ImpactWatch in just about any language a client requires.

The other cool thing here is that for global companies we can create versions in a variety of different languages (say Spanish, English and Japanese). Each individual user within a company has the ability to to choose which language they want ImpactWatch to render in.

Anyway, good stuff.