ImpactWatch

You can make yourself a free, categorized and searchable archive of news on any topic for reference and monitoring using free web-based RSS reader Bloglines in tandem with major news aggregators. This is not something that is immediately apparent, but it’s still relatively simple. Here’s how to do it.

The first thing you’ll need to do is get as much relevant news as possible on the topics of interest to you. There are several volume news aggregators that suit this purpose. (more…)

We have some really exciting news: we have reached an agreement with Moreover Technologies to begin to use their online news content in ImpactWatch, our flagship media monitoring service. For those not in the know, ImpactWatch is a web-based media management platform used by a large number of public relations and corporate communications professionals. We are proud to announce that Moreover now joins other high-volume media content providers such as Factiva and VMS in helping to provide our ImpactWatch clients with a truly global combination of news sources, tools and information that give our clients a simple way to visually track, gather and analyze global news content.

After an exhaustive study of all the major online content aggregators out there, we settled on Moreover as we felt they provided the highest quality and most versatile service available to provide our clients with the kind of flexible, quality media monitoring solution they require.

Moreover has in fact been around for about as long as ImpactWatch, which is another reason we felt compelled to team up with them – it was important to us to choose a product that we felt had really proven itself in the marketplace. In the realm of media monitoring and reputation management, new products seem to come out every week – with the release of the fifth complete work-over of the ImpactWatch software just around the corner the software has gotten to the point where it is really user-friendly, scalable and extremely stable.Anyone interested can see it themselves by entering their name and email on the the ImpactWatch demo form to sign up for a demo.

Our media monitoring product, ImpactWatch, has always been able to accept and display non-English news articles. But we recently had a client that wanted to take things a step further and create a version of ImpactWatch entirely in Japanese (navigation, drop downs, everything). We just finished the work (see sample screenshot below) and the infrastructure improvements we made mean that we can now rapidly deploy ImpactWatch in just about any language a client requires.

The other cool thing here is that for global companies we can create versions in a variety of different languages (say Spanish, English and Japanese). Each individual user within a company has the ability to to choose which language they want ImpactWatch to render in.

Anyway, good stuff.