ImpactWatch Blog

• Social Media R.O.I. – Part 9: From activity timelines to outcome timelines and Social Media R.O.I. – Part 8: An introduction to timelines The Brand Builder – Olivier Blanchard

Yesterday, we went over the need to create an activities timeline that basically plots every relevant action your company takes across all media. Press releases, product launches, blog posts, white papers, ad campaigns, Twitter engagement, etc. Today, we are going to look at creating outcome timelines. Same basic process, but actually easier based on what you choose to measure.

• How To Measure Your Web Presence – bMighty

Web Metrics Guru says it’s one thing to generate online buzz. It’s another to know how to use it. These tools can help.

• Measuring Social Media: The L.A.C.E. Method – MicroExplosion

I recently launched the LACE method you see below with a client and I’m beginning to implement it with other clients as well. I’m already finding it to be helpful in setting expectations and goals from the outset of a social media initiative.

• Start making sense: Mechanics under the tip of the social media monitoring iceberg – Far North

At the end of the day though, the victor or viable entrant at the very least will have to satisfy what I have come to define as the Five Precepts of Social Media Monitoring.

• The engagement metric, defined (part IV in a series) – Web Analytics Demystified

For those of you keeping track at home, this is the fourth in what will likely be a five-part series on calculating an “engagement metric”.

• Humans do it better – but do they scale?The Dirty Little Secret of Social Media Monitoring – Brendan Cooper

Meanwhile, socialmention is an unashamedly tech solution. But it’s claiming to do what humans do, and I just don’t believe that is the case. If they could, SpinVox would be using them, right?

• How much is sentiment analysis “Worth”? – Dirk Shaw

In summary I think today’s sentiment analysis can save money by replacing traditional methods of research. The larger opportunity exists when the results from sentiment analysis can be used to influence a consumer’s decision to buy.

• The Biggest Lie in Social Media Marketing – Practical Marketing Solutions

Over the next few days, we’ll continue our dialogue on marketing measurement with articles on calculating true ROI, the importance of non-financial indicators and that ever-so-tricky intangible, “brand equity.”

• Social media ROI and the mystery of brand equity – Practical Marketing Solutions

What are your thoughts on brand-building with social media tools? Do they carry as much clout as traditional media? Do you think they surpass traditional media when it comes to delivering on the elements outlined above?

• Monitor Your Personal Brand Using Search Engine Alerts – Web Worker Daily

You don’t need an expensive marketing firm, or even a friend who works in marketing, to manage your personal brand online. Some of the most powerful tools for monitoring your brand are the free email alert mechanisms available at your search engine of choice.

• How-To: Gathering Market Intelligence from Social Media – Marketing Vox

Gleaning data from social media resources is daunting, but not unfeasible. Much of it comes down to knowing what you’re looking for, how to search for it, and where to run the query.

• The Five-Minute Guide to Monitoring Twitter – Geek Girls Guide

A few days later, I tweeted about my lesson and was barraged with requests to post instructions. So, with that, here is my five-minute Twitter monitoring guide.

• just because… – Marginally Subversive

Analytics is far more than just charts, dashboards, indices, and conversion rates. Analytics is making sense of these numbers – the “what” – by asking deeper questions – the why’s, the how’s, the why-not’s, the what-if’s…

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Media Monitoring Tools Lists

None this week.

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Slides and Presentations

Official Rules Of Social Media Measurement – Matt Granfield

Bridge Conference: Social Media ROI: Mapping Metrics to Strategy – Beth Kanter

Measuring the “social” in social media – Dana Chinn

SMCSYD: Measuring Social Media – Switched On Media
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• Is much of social media monitoring snake oil – or have I missed something? – Richard Stacy

I have recently had reason to focus on the area of monitoring of social media which has involved looking once more at the whole range of black box monitoring solutions that are out there.  This has caused me deep feelings of confusion and uncertainty.

• Barriers To An Effective Web Measurement Strategy [+ Solutions!] – Occam’s Razor

Yet the top ten barriers have absolutely no connection to features, and barely have any connection to tools. Its #11. An afterthought. I wonder why we are not writing / posting / talking / presenting on how to solve these non-tool problems, things that actually matter to companies and practitioners in the real world.

• Dirk Shaw: Sentiment analysis, How much is good enough? – Dirk Shaw

Each approach has their pro’s and cons. The argument against automated sentiment analysis is the lack of accuracy while manually tagging ensures 100% accuracy but it subjective and requires a significant amount of time.

• Social Media ROI: What Do You Measure? – Cisco

You’re probably thinking…”uhmmm… What?! How can you possibly measure a conversation?” Social media requires a tweak to the way we think about marketing measurement. We need to consider that indirect influence generated via social media can often lead to sales. It’s just a different sort of measurement.

• Social media: Pondering the corporate ROI – ZDNet

That said social networking can offload some of the strain on customer service and that has real returns. Bottom line: These enterprise 2.0 experiments are cheap enough to launch liberally. A $1.2 million investment isn’t chump change in a downturn, but let’s face it: Larger companies blow that on fancy consultants for projects that don’t pay off for years—if ever.

• The Dirty Little Secret of Social Media Monitoring – Ken Burbary

However, I’ve begun to notice inconsistencies in the data that different social media monitoring tools produce. The dirty little secret or so it seems, is they aren’t all working with the same data sources.

• Web Strategy: How to Measure your Social Media Program – Web Strategist

I’ve been meeting and interviewing some of the top thought and practice leaders in the Web Metrics and Social Media space. I’m seeing a trend, and want to document it in order to help others. I’ve also had to measure a blog program at my previous job, so I know the challenges.

• PayPal Case Study: Social Media Ignorance – Axel’s Blog

Paypal was one of the first online payment services and had a great start but over time lost the edge. The company seems to struggle with their internal administration and adjusting their business processes to meet customer needs.

• Damn It, Let’s Get Those Metrics Going! Bad Pitch Blog

Here’s one radical thought: Hold focus groups yourself. Traditionally considered domain of advertising, there is no reason that PR types can’t use focus groups to get feedback on messages and how they’re delivered.

• What’s Your Brand’s Social Score? – Ad Age

For many marketers, the Net Promoter Score has been an easy-to-understand, simple-to-measure metric of business health, used in everything from customer service to investor calls. Now, some wonder, can it be replicated in social media?

• How to measure (and use) content ROI for B-to-B social media marketing? – Next Gen CMO

“Content ROI” should reflect your business goals and the metrics should also be readily available. It is important to keep it simple and to avoid data overload, which can be expensive to collect and analyze. Since content in the social media age is so fleeting, metrics should provide a rapid feedback loop.

• Reputation Management Crises? 8 Crucial Priorities – Aim Clear

Ok, there’s quick work to be done. Here’s 8 crucial steps we suggest clients take immediately when reputation management disaster triage is called for.

• PR Industry Attacks News Biz Over New Scraping Regs – Paid Content

Though it was reported at the time as effectively taxing those who hyperlink to newspaper stories, the agency later confirmed to us that isn’t targeting bloggers, consumer services or the likes of Google (NSDQ: GOOG), but the “industrial-scale copying of articles from newspaper sites, for private commercial purposes”.

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Media Monitoring Tools Lists

Free Buzz Monitoring Tools – Psykoid

Top 10 Social Media Monitoring Tools and Social Media Monitoring Tools Review – Murray Newlands

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Slides and Presentations

Top 10 Social Media Presentations – Digital Buzz
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• Defining Social Media ROI once and for all, and understanding the action-reactive-return narrative – The Brand Builder

Marketing professionals need to understand this: If the investment (the “I”) is $$$, then the return also has to be $$$. It can’t be eyeballs or impressions or clickthroughs. You have to tie your results to a $ amount. Anything short of that, and you’re not proving your value to your boss or client.

• How FriendFeed Could Become the Ultimate Social Media Tracking Service – ReadWriteWeb

Will FriendFeed take these steps though? That depends on whether it continues its Quixotic quest to capture more everyday consumer users for a cross-network, real-time conversation aggregator (!) or finds audiences that appreciate its value and starts building out features that they will pay for.

• “Free” Problems and Social Media Forensics using Radian6 and Blogpulse – Web Metrics Guru

I would try using Radian6 to find out if  Chris Anderson and/or his publisher, somehow, fomented  controversy, starting close to June 24th, around “Free” in order to  sell more copies of his book.

• Forget Social Media ROI, What About Marketing Accountability? – Jacob Morgan

There has been a lot of much needed discussion around social media ROI but I think this is just a small topic in the overall world of marketing accountability.

• 3+ Ways to Measure the Impact of Social Media on Search – Social Media Today

In this post, we’ll focus on how to measure the impact of Twitter, which reached about 22 million people in May.

• The next big thing in social media: Sentiment Analysis – STKI

In my opinion, organizations now starting to take advantage of the powerful content hidden in social networks will not only get a better “feel” their market in order to protect their brand images, but if applied with correct use, these tools can also help organizations take advantage of these conversations for the purpose of promoting customer centric innovation.

• 5 Steps for Successful Social Media Damage Control – Mashable

In the end, the issue is less about the mistake that was made, but the reaction that came after. So, here are some tips to follow if you find yourself in a damage control mode.

• Getting Back to Basics – Why Web Advertising Needs Traditional Media Metrics – Microsoft Advertising Blog

Trying to build a brand marketing campaign without traditional target reach and Gross Rating Points (GRP) estimates is like trying to diet without the concept of calories.

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Tools List/Reviews

• 6 Great Social Media Monitoring Tools – Blue Falcon Marketing

• 25 Social Media Monitoring Companies You Want to Know About – Ben Barren

• 3 Powerful Free Apps to Monitor Your Small Business in Social Media – StartupNation

• Twenty Free Buzz Monitoring Tools (Part 1/2) – Culture-Buzz.com

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Conferences and slides:

• New Strategies Require New Measurements – Helge Tennø

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There were a LOT of great posts this week, so I’ve left the summaries out in an attempt to avoid making a huge mess of the post.

• Unveiling the New Influencers – PR 2.0

• Benchpoint Survey Says People Like Measurement, Are Doing It More – The Measurement Standard

• A 30,000-Foot View of Social Media Measurement – @donbart

• There is No Silver Bullet: It’s Time to Focus on the Simple Truths of PR Measurement – Bulldog Reporter

• Social Media Monitoring tools – an evaluation – Gianluigi Cuccureddu

• Measurement Strategies For 5 Social Media Goals – PR Communications

• Twittering Away Time And Money – MediaPost

• Measuring Social Media Marketing: It’s Easier than you Think! – Search Engine Journal

• Hybrid Cars – What’s the Social Media Buzz? – Resonance

• Two case studies from Radian 6: Molson: Meeting New Customer Expectations and Cirque du Soleil: Embracing Brand Ambassadors

• Tracking Online Discussion: Social Media Monitoring and Market Research – Pepper Digital

• Social Media Monitoring Tools for Asia – Thomas Crampton

• My (FREE) iGoogle Brand Monitoring Dashboard – Carie Lewis

• Getting a measure on social media metrics – SEO Scoop

• Measure the Impact of Blogger Outreach: 9 Key Metrics - Marketing Sherpa

• Brand Monitoring: Online Brand Monitoring – Brand Monitoring

• Social Media Analytics Part I – Web Analysis, Behavioral Targeting and Advertising

• 4 Of The Best – Free Social Media Monitoring Tools – Digital Marketing Lab

Slides and Conferences

Social Media Monitoring Tools – An Overview – Pier 314

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This is the roundup from the week of 22 June.

• Do Social Media Marketers Dream Of Monitoring Tools? – Three Minds

• The Value of PR Measurement – Part 3 - Show me numbers
  

• The State Of Social Media Measurement (aka Brand Monitoring and Listening Platforms) – AttentionMax
  

• GoogleReader + SocialMention + PostRank = ORM for free ;-) – PhilGo20
  

• Social Media Measurement, Part 2: What I Really, Really Want - Media Bullseye
  

• Measure the Impact of Blogger Outreach: 9 Key Metrics – Marketing Sherpa
  

• Many PR Pros Are Using AVE’s. Why are we surprised? – Dix & Eaton

• Brand Monitoring: Social Media Monitoring – Why Monitor After All? – Brand Monitoring
  

• Social Media + You – Brand and Reputation Management = Disaster – JMG Galleries
  

• Social Media Research & Measurement Woes – Great Minds
  

• Live from OMMA Social: The State of Social Media Metrics – Search Marketing Sage
  

• Networked Insights makes sense of Internet chatter about brands – Milwaukee Journal Sentinel
  

• Introducing Conversation Impact – Social Media Measurement for Marketers – Ogilvy

Slides and Conferences

It’s All In The Numbers – Social Media Measurement – The Agency Blog

Review: First European Summit on Measurement – Communication Controlling

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Cross posted from The Bivings Report

Anyone that has been to a tech conference the last few years knows that there is a huge amount of back channel communication that occurs on Twitter.   People provide live coverage of the talks they go to.  People organize dinner plans.  People stage revolts against panelists.  The conversation is constant, unfiltered and takes place in real time.

The preeminent poli-tech conference, Personal Democracy Forum, takes place next Monday and Tuesday in New York City.  Since we are a sponsor and partner of the Personal Democracy Forum, we decided to launch a tool that will aggregate conversation around the conference.  Check out Twitterslurp for #pdf2009.

We are finishing up details, but here is a list of Twitterslurp’s key features:

• The site will ingest any posts tagged as “#pdf09″, “#pdf2009″ or “Personal Democracy Forum” onto our main page in real time.  We can expand the words we track if other phrases/tags are used.  This will allow us to ingest the entire conversation, and not limit us to only pulling in mentions of a single hashtag.
• Twitterslurp features a leaderboard listing the top Twitter users at the conference based on volume.  Later today, we are going to expand this to feature a fuller leaderboard.  Our hope is that this directory of people tweeting about the conference will make it easy for people to make connections with others at the conference.
• Twitterslurp features a stats page that analyzes the volume of tweets that are coming in.
• We’ll be able to use our backend system to filter out spammers.  At the end of the conference, we’ll also have a database of all the relevant tweets which will allow us to do a full analysis of the conversation post-conference.

Most importantly, we’ll be releasing the code behind Twitterslurp to the open source community next so that other conferences/organizations can use the tool.

Check out Twitterslurp, and follow @bivings for the latest about the release of the tool.

• Social Media, Monitoring, Engagement & Measurement – Beeline Labs

Beeline Labs recently conducted extensive research into how major corporations are monitoring, measuring and engaging via social media.

• The Difference Between Value and ROI – Metrics Man

Remember that silly distinction you learned in elementary school?  A square is a rectangle, but a rectangle is not a square.  ROI is a form of value, but not all value takes the form of ROI.

• Tips to choose an Online Reputation Monitoring vendor – PhilGo20

Before evaluating the solutions, one would need some parameters to do so. Here’s a short list half-mine, half-borrowed

• Social Media ROI: Dell’s $3m on Twitter and Four Better Examples – Read Write Web

That Dell has made $3m from Twitter links is cool, and it’s a good arrow to have in your social media advocacy quiver, but here are a number of examples we think better capture both the bottom line and some of the soft benefits of conversation.

• No patience for the ROI of Social Media discussion – Buzz Marketing for Technology

And at this point in social media or even in the development of the web – we have plenty of ways to track and measure lead generation coming from Social Media. So much so that I have lost all patience for this discussion.

• Tracking online word-of-mouth: The people vs machines debate – Research Live

Who’s best at sifting through online chatter to find the insights that businesses need? People or computers?

• New technology turns social media into market research – Canada.com

A plethora of free services already exist. Google, for example, can alert a brand manager whenever a brand name is mentioned online. Other services scan Twitter or blogs for keywords. Yet they don’t break down the conversations by demographics or “sentiment” – whether people like or dislike a brand.

• Creepy If You Do, Clueless If You Don’t – The Net-Savvy Executive

Somehow, they’ve developed an expectation of privacy in public communication channels. They’re mistaken. But it’s in your company’s interest to avoid creeping out the customers, anyway.

• Online Reputation Management As Seen From The Outside – Read Write Web

Here, panelist Chris Gatewood, an IP, entertainment, and new media attorney, discusses a few important aspects of social media reputation management as it relates to the wider audience of social media users, not just the “new media gurus” who live online.

• Are You Monitoring Your Online Reputation? – Small Business Update

What this lawsuit shows is the need to be proactive at every turn when it comes to hearing the conversations that are taking place as well as securing your brand early on. Otherwise, you might just find that someone’s been proactive for you.

• Xerox embarks on social media monitoring program – Search CRM

Xerox is now establishing an internal task force to determine how it wants to monitor social media moving forward and whether it needs a single listening platform. It’s a broad group that includes corporate communication, corporate advertising, the vice president of the Xerox.com Web team, and a representative from each of the individual business groups.

• Five Easy Ways to Measure Social Media Marketing Success – Social Media Club

Let’s say you’ve gotten the approval to get your company involved in social media marketing and are ready to launch a campaign. How do you define whether your campaign will be a success or not?

Slides and Conferences

AMEC Measurement Summit – The essence – PR Measurement in Germany

Assessing the assessors at AMEC’s Summit on Measurement – Katie Paine

Review of day one of AMEC and the IPR’s European Summit on PR Evaluation – Metrica

Driving ROI On Twitter – Hubspot

Unlocking Social Media’s ROI Through Monitoring and Participation – AMA Webinar
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• Five Things You Should Know About Social Media ROI – Metrics Man

There is another group of online Zen Masters who would have you believe social media ROI is old school thinking and not in tune with social media Zeitgeist.   In that case, I’ll take’ Old School’ for $100, please.

• 6 Directions on Social Media Measurement: How Will We Come Together? – Digital Influence Mapping Project

Still, the question remains – are we better off with this English-garden growth of discussions, forums, white-paper symposiums, or do we need “one ring to bind them all?”

• Social Media Marketing Measurement: Are We More Than 33% There Yet? – Digital Influence Mapping Project

The real power of social media marketing is when it becomes integrated into all sorts of communications and marketing – ALL sorts.

• The Twitter Metrics that will completely change the way you use Twitter – Site Visibility

But for some reason there really seems to have been a perfect storm for Twitter, as already some people have come up with some really valuable metrics to measure how well you are performing on the site.

• Using Cost per Click for Social Media ROI – Page One PR

While I’m not saying social media campaigns should replace advertising, the comparison will be highly useful to marketers attempting to justify spending a portion of limited budgets on social media.

• Social media was made to measure for marketers who know what to look for – Marketing Magazine

Regardless of whether a marketer relies on their own industriousness or a paid product, it is critical that industry executives recognize the importance of measuring social media endeavours. As Fox says, “If you can’t measure it, you can’t manage it.”

• The Difference Between Hard and Hard Work - Altitude Branding

Social media and specifically measuring and tracking its impact is not difficult. It’s time consuming. It’s meticulous, and takes thought and insight. But it’s not hard.

• Benefit-Driven Metrics: Measure the lives you save, not the life preservers you sell – Andrew Chen

What are your customers measuring? By looking at how they define value, then you get yourself aligned to them as closely as possible. Answering this question sets your company up for value creation, which then unlocks the ability to gain something from that value, then you have to start here.

• The Skinny on Social Media Monitoring – Kuno Creative

If you’re using social media for business, you need a social media monitoring strategy. Period. Here’s why and what to do about it.

• Making Quantitative Sense of the Social Web – Dave Evans

In response to e-mail, this column will address measuring the impact of the social Web on your business and using what you learn to move forward.

• (Social Media) Listening When No One’s Talking (About You, Anyway) – Radian6

Unless you’re in a super-niche or groundbreaking industry, you’ve got competition. You’re likely not the only game in town, so if someone isn’t talking about you, they may very well be talking about your competitors, and you can learn a lot about what they’re saying.

• Nielsen Glitch Focuses Attention On New Online Measurement System, Impact Unknown – Media Post

A transition that would likely have sparked a firestorm of debate in Nielsen’s core medium of television – a complete overhaul of the system it uses to produce its audience estimates – has gone virtually unnoticed in the online industry.

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Tool Lists

• Paid Social Media Monitoring and Measurement Tools: The (almost) Complete Guide – Creative Traction [Partial list of larger monitoring firms]

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Slides and Conference Coverage:

• Tales from the Trenches: How Organizations Are Measuring Value in Social Media – KD Paine

• 10 superb social media presentations – eConsultancy

• Tweet this, blog that: PRNews panel explores measuring social media – Communication Ammo

• International leaders in media research come together at the European Summit on Measurement – Valerie Simon

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• 15 Ways to Measure Return on Engagement (ROE) of Social Media – PR Sarah Evans

• How to NOT calculate Social Media R.O.I. – The Brand Builder

So… Social Media “experts” and measurement “gurus” or whatever you like to call yourselves this week… Stop with the bulls**t. If you don’t know how to calculate Social Media’s impact or its R.O.I., don’t just make something up.

• ROI vs. “Impact on X” – Understanding what Social Media ROI is and isn’t – The Brand Builder

This starts with a basic understanding of what ROI is and isn’t: If you don’t understand what your client or boss is asking for when s/he brings up ROI, you cannot help them. If they repeatedly ask you for ROI and you keep giving them impact on X instead, how disconnected are you? Think about that. Related: Social Media ROI and Impact for Adobe- Jacob Morgan

• Social Media Monitoring: Brands That Listen Make Better Friends – Matt Granfield

• The Fleeting Value Of Social Media Monitoring – Silicon Valley Watcher

I made a point that there might not be much value in the monitoring of real-time online conversations about brands because if those conversations take place in real-time, they are done and dusted by the time a corporation decides to become involved.

Related:
The Real-Time Web – Blink And You Missed It – Silicon Valley Watcher
Who Cares What People Write ? – Mark Cuban
Cuban on Fragmentation & Attention in the Blogosphere (or Why Power Laws Really Do Govern All Media) – The Technology Liberation Front

• Social Media Monitoring for Your Company’s Online “Health” – CMD Agency

What’s worse than no online chatter about you or your company? That’s easy: when the chatter is all about your competitors. Ultimately, both are bad. The former means you might be irrelevant. The latter means your competitors are eating your lunch.

• Social media success doesn’t start with ROI – Social Media.biz

Although, don’t think that not measuring your ROI before you engage in social media precludes you from measuring your social media efforts. You should, and there are tons of ways to do it.

• Measuring Linkfluence and Visual Social Media Monitoring – IStrategy Labs

One tool that is not well know in the US (because it’s a French technology with a limited private beta) is Linkfluence and I think it’s a really unique technology for use in social media marketing campaigns.

• Social Media Cost Per Click Analysis – Social Media Surfer

Over the next few months, I’ll be explaining the Cost Per Click (CPC) of social media campaigns so that they can be compared to the CPC of advertising and email campaigns.

• Social media and the acid-bath of ROI – Business Insight Zone

ROI is a fine thing. It’s fine because it gets at a fundamental, laws-of-Newton relation of business: How much will we spend? And how much will that bring us? Good. ROI works best, though, when we’re using it on known entities.

• How High Should You Set The Bar For Customer Service With Social Media Engagement? -  PR Communications

Is that expectation about the level of customer service response too high, on the part of consumers?

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• Social Media Measurement, Part One: What I Want, What I Really, Really Want – Media Bullseye

There are two types of horrendous monitoring, one worse than the other. The first is a “clips report” simply regurgitating a bunch of stories without providing any frame of reference to what it all means. Lame.

• Simple Ways to Measure Your Social Media Efforts – Social Media Exchange

Here are so­­me easy­ (and­ free) way­s to­­ help­ d­etermi­ne whether y­o­­u­r so­­ci­al med­i­a effo­­rts are si­zzli­ng–o­­r fi­zzli­ng.

• Measure Time In Social Media To Determine Engagement Results – PR Communications

Time is the critical factor in social media, the more time you spend on reading, commenting and building a relationship with a colleague the greater the chances that something will happen. You can measure the time it takes to interact with a community member and the results.

• 13 Essential Social-Media ‘Listening Tools’ – MarketingProfs

• Online Reputation Management: 16 Free Tools – SitePoint

• Digital Media and Traditional Media: Will it Blend? – Chief Marketer

Agencies must continue to innovate to develop more powerful measurement tools, whether that is a tag that can track a single consumer’s behavior across channels or a holistic solution that displays all marketing in one place, along with easy-to-understand graphics and actionable insights.

• Can you measure PR in hits? – Speed Communications

So, here’s the big idea. If the media were to share website analytics such as the number of unique hits each article gained and  how long those visitors had spent reading each page,  PR’s could provide their clients with an accurate number of views for each piece of online coverage.

• How Do you Really Calculate Social Media ROI? – Bella Web Design

Our conversation on The Bella Buzz podcast today is a very important one for business owners, marketing managers, or anyone who is interested in determining how to measure the Return on Investment (ROI) that can be achieved via social media strategies.

• The Web’s Dirty Little Secret: Flawed Measurement – The Media Biz

Nine million or 42 million????? That’s like saying the circulation of the New York Times might be 800,000 or 4 million? You’d think you might pay a different price for advertising, depending on which one it was!

• How To Measure The Effectiveness Of Your PR Program – Evan Carmichael

Here are eight things that smart public relations managers and consultants have learned about the use of external measurement to demonstrate the value of their programs in this environment.

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