Solution
Track. Measure. Engage.
ImpactWatch gives you the power to monitor and measure all of your traditional and social media coverage in real-time from an easy-to-use online dashboard. From the New York Times to Engadget to Twitter, ImpactWatch allows you to know what is going on as it happens.
ImpactWatch gives you the tools to:
- Streamline media monitoring with one platform for all media types.
- Customize news searches – reduce irrelevant results, add new issues as they happen.
- Archive all historical media coverage – follow trends over years, not weeks.
- Monitor the influence of company spokespeople, industry analysts, reporters and publications.
- Measure the effectiveness of PR campaigns by tracking sentiment analysis, message penetration and share of voice.
- Share intelligence with daily briefing emails in customizable, professional templates.
ImpactWatch Services:
News
With ImpactWatch’s News Center, you can:
- See the day’s Top News in one place.
- Archive all historical media coverage from print, broadcast, online and social media sources.
- Use the extensive filter menu to sort news results by any combination of article tags.
- Explore an article’s full text, author, publication source and basic analytical overview with a single click.
- Email, save, print or export articles into a Word or PDF document.
Graphs and Charts
ImpactWatch’s wide variety of custom visual aids provide:
- Real-time visualizations of trends in media coverage.
- The ability to customize graph results using the filter tool.
- Exports of graphs to Microsoft Excel or PDF format.
Ranking
Use ImpactWatch’s specialized ranking system to:
- Identify the publications and reporters that are talking about your company.
- Follow the trends in source bias and volume of coverage.
- Explore coverage by publication or reporter with a single click.
Reports
Use the custom ImpactWatch report system to:
- Create customized media coverage reports on a monthly, quarterly or yearly schedule.
- Compile selected visual aids, written analysis and key news articles to illustrate coverage.
- Archive all historical reports as reference materials.
My Stuff
ImpactWatch’s “My Stuff” Section enables you to:
- Save specific news items, graphs, charts and reports to your personal folder.
- Increase data efficiency with one-click saving and sorting.
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Get in touch
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